Identify contacts that have high frequency, high monetary value, and low recency scores to reactivate them with recommendations.
In this article, you’ll learn how to segment shoppers to win back.
This dynamic plus segment is part of our Win-Back template.
Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment, groups contacts that have a high frequency and a high monetary value but a low recency score within the RFM segmentation model.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. High-frequency contacts
1. Click "Select field or activity". When the dropdown menu opens, select the "Value indicators" group on the left and "RFM – Frequency" in the fields on the right.
2. In the second dropdown, choose "Is equal to" and indicate "3", "4" and "5" in the next dropdown that appears.
3. On the right, click "AND".
FILTER 2. Contacts with high monetary value
4. Click "Select field or activity". When the dropdown menu opens, select the "Value indicators" group on the left and, in the fields on the right, choose "RFM - Monetary value".
5. In the second dropdown, choose "Is equal to" and indicate "3", "4" and "5" in the next dropdown that appears.
6. On the right, click "AND".
FILTER 3. Low recency contacts
7. Click "Select field or activity". When the dropdown menu opens, select the "Value indicators" group on the left and "RFM – Frequency" in the fields on the right.
8. In the second dropdown, choose "Is included in" and indicate "1" in the next dropdown that appears.
9. Click Save.
Success!
Your win-back buyer segmentation is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Reactivation of seasonal shoppers, to re-engage customers who last shopped in the coming month of the previous year.
- Newsletter subscription, to attract subscribers to the newsletter.
- Abandoned cart recovery funnel, to send a sequence of emails when a user abandons a cart.
- Retargeting, to send an email one day after a contact visits a product.