Win Back

Reactivate contacts who have a high frequency, high monetary value and low recency score with personalized recommendations.

In this article, you'll learn how to create a Win-Back reactivation strategy.

  

Objective: Reactivation.
Difficulty: Intermediate.
When to use it: Anytime.

  

This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Win-Back) then click Select and Create.

 

How it works

Set up a workflow that identifies contacts with a high frequency and monetary value but a low recency score within the RFM segmentation model, to fetch products that are automatically related to that contact and recommend them via email.

Win-Back-min.png

 

Workflow configuration

  

Before configuring your workflow, create the following elements:
— The “Win-Back” dynamic plus segment, to group the contacts who you want to receive the email.
— An email, to send the email with the reactivation products.

STEP 1. “Start” node

(This node will set the target audience for the action).

1. Click (Edit node settings) for the “Start” node.

2. Under Select limitation, check “All my list” and select “Contacts with email”.

3. Under Select data source, check “All existing”.

4. Click Update.

Win-Back inicio-min.png

 

STEP 2. "Is in segment" node

(This node will enter the contact into the workflow as soon as they join the “Win-Back” segment).

5. Click (Edit node settings) for the "Is in segment" node.

6. Under Select a segment, choose the segment created.

7. Click Update.

Win-Back pertenece a segmento-min.png

 

STEP 3. “Check value” node

(This node will check if the contact is subscribed to the newsletter).

8. Click (Edit node settings) of the “Check value” node.

9. Drag the “Newsletter subscription status” field from “Contact” to the block on the left.

10. Then, under Operator, choose “Is selected.”

11. Drag the “Literal” value to the block on the right and select "Subscribed".

12. Click Update.

Win-Back comprobar valor-min.png

 

STEP 4. “Fetch products” node

(This node will fetch products related to the last purchase).

13. Click (Edit node settings) in the “Fetch products” node.

14. To select the use cases, drag “Automatically related to a contact” to the block on the right. Click Next .

15. In Main use case settings, select “0” in Number of products to fetch.

16. In Summary, locate the section Number of products to fetch and indicate “10”.

17. Click Apply  .

Win-Back obtener productos-min.png

 

STEP 5. “Send email” node

(This node will send the email with the products).

18. Click (Edit node settings) in the “Send email” node.

19. Select the email you want to send and click Next .

20. In the Send to section, select “Contact”.

21. Indicate the “Newsletter” type of email.

22. Configure the parameters section of “Send to contact”.

23. Under Google Analytics, click “Enable Google Analytics” then Next .

24. In the Variables step, link any variables there may be.

25. Click Apply  .

Win-Back enviar email-min.png

 

 

Success!
Your workflow for sending a win-back email is now ready.

  

Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

To make the most of your Connectif account, we recommend reading these articles next:

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