Identify users who visit your website but are not yet subscribed to your newsletter, and use effective strategies optimized for each device to convert them into subscribers, thereby increasing your contact base and the reach of your campaigns.
In this article, you will learn how to create a strategy optimized for newsletter subscriptions.
Objective: Acquisition.
Difficulty: Intermediate.
When to use it?: At any time.
This strategy is part of our template pool. To implement it in your account, access your Connectif account, go to “Workflows > Create new workflow,” go to the Create from template section, enter the workflow name (Device-optimized newsletter subscription) in the search bar, click Select, and then click Create.
How it works
To implement this strategy, we will configure two popups in the workflow, one for each version, with the subscription form. It will be displayed in a controlled manner with a daily limit, preventing it from being shown on the next pages visited. When the form is completed, another popup confirming the submission will be displayed, and a welcome email will be automatically sent to the new subscriber.
Workflow configuration
Before configuring your workflow, create the following elements:
— Three popup-type contents, two to display the newsletter acquisition message and one for the welcome message.
— One email to send the welcome message.
STEP 1. “Start” node
(In this node, you will establish the audience to which the action will be directed.)
1. Click (Edit node settings) on the “Start” node.
2. Under Select a restriction, select "My entire list" and select "Contacts without email".
3. Under Select the data source, select "All existing and new".
4. Click Apply.
STEP 2. “On page visit” node
(In this node, contacts who visit any page from a desktop device will be detected.)
5. Click (Edit node settings) on the “On page visit” node.
6. Click Limitations and clear the "Disable after triggering" checkbox.
7. Click Apply.
If you want to learn more about node limitations, click here.
STEP 3. First “Check value” node
(This node checks whether the total price obtained from the last cart is greater than 0.)
8. Click (Edit node settings) on the “Check value” node.
9. Drag the "Total price" field from "Get last cart" to the block on the left.
10. Then, under Operator, select "Is greater than".
11. Drag the "Literal" field to the block on the right and enter "0".
12. Click Apply.
STEP 4. Second “Check value” node
(This node checks whether the device being used to visit the website is mobile.)
13. Click (Edit node settings) on the “Check value” node.
14. Drag the "Is mobile" field from "On page visit" to the block on the left.
15. Then, under Operator, select "Is equal to".
16. Drag the "Literal" field to the block on the right and check the box so that "Yes" appears.
17. Click Apply.
If you want to learn more about the "Check value" node, click here.
STEP 5. First "Send web content: popup" node
(In this node, a popup adapted to mobile devices will be sent to notify the contact that they can subscribe to the newsletter.)
18. At the connection between this node and the previous one, click the circle until "Yes" appears.
19. Click (Edit node settings) on the “Send web content” node.
20. Select the corresponding Popup content and click Next .
21. In Settings, locate the Indicate when to display content field, select “After a few seconds” and set it to "5" seconds. Click Next .
22. In the Variables step, associate the variables if applicable.
23. Click Apply.
If you want to learn more about Popup-type web content, click here.
STEP 6. First "On web content open" node
(In this node, the "On page visit" node will be limited so that it does not react to every visit for one day.)
24. Click (Edit node settings) on the “On web content open” node.
25. Click “Specific content” and select the Popup content displayed in the previous node.
26. Under Limitations, in the Add external limitation section, select “On page visit” from the dropdown and, in the next one, select “Disable for a period of time”. Then, enter “1” Day.
27. Click Apply.
If you want to learn more about node limitations, click here.
STEP 7. Second "Send web content: popup" node
(In this node, a popup adapted to mobile devices will be sent to notify the contact that they can subscribe to the newsletter.)
28. At the connection between this node and the previous one, click the circle until "No" appears.
29. Click (Edit node settings) on the “Send web content” node.
30. Select the corresponding Popup content and click Next .
31. In Settings, locate the Indicate when to display content field, select “After a few seconds” and set it to "5" seconds. Click Next .
32. In the Variables step, associate the variables if applicable.
33. Click Apply.
STEP 8. Second "On web content open" node
(In this node, the "On page visit" node will be limited so that it does not react to every visit for one day.)
34. Click (Edit node settings) on the “On web content open” node.
35. Click “Specific content” and select the Popup content displayed in the previous node.
36. Under Limitations, in the Add external limitation section, select “On page visit” from the dropdown and, in the next one, select “Disable for a period of time”. Then, enter “1” Day.
37. Click Apply.
STEP 9. First “On form submission” node
(In this node, the exact moment when the form is submitted from a mobile device will be detected.)
38. Click (Edit node settings) on the “On form submission” node.
39. Click A specific form.
40. Then, select the form to which it should react. In this case, the form displayed in the mobile device popup.
41. Click Limitations and clear the "Disable after triggering" checkbox.
42. Click Apply.
STEP 10. Second “On form submission” node
(In this node, the exact moment when the form is submitted from a desktop device will be detected.)
43. Click (Edit node settings) on the “On form submission” node.
44. Click A specific form.
45. Then, select the form to which it should react. In this case, the form displayed in the desktop device popup.
46. Click Limitations and clear the "Disable after triggering" checkbox.
47. Click Apply.
STEP 11. Third "Send web content: popup" node
(In this node, a welcome popup will be sent to the contact after they subscribe to the newsletter.)
48. Click (Edit node settings) on the “Send web content” node.
49. Select the corresponding Popup content and click Next .
50. In Settings, locate the Indicate when to display content field, select “Immediately”. Click Next .
51. In the Variables step, associate the variables if applicable.
52. Click Apply.
STEP 12. “Send email” node
(In this node, the newsletter welcome email will be sent.)
53. Click (Edit node settings) on the “Send email” node.
54. Under Limitations, clear the "Limit per contact" checkbox.
55. Under Settings, select the email you want to send and click Next .
56. Under Send to, select "Contact".
57. Select the email type "Newsletter".
58. Configure the "Send to contact" parameters section.
59. Under Google Analytics, click "Enable Google Analytics" and then click Next .
60. Click Apply.
Success!
Your workflow for displaying a newsletter acquisition popup adapted to the visitor's device is ready.
Do you still have unanswered questions?
Remember that our Connectif specialists are available to you. To contact them, simply open a ticket with Support by clicking the blue “Help” button in your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
Abandoned cart recovery, to send an abandoned cart email to contacts who abandon a cart on the website.
Newsletter subscription in the footer, to capture newsletter subscribers from the footer.
Push subscription using browser notifications, to capture subscribers to the web push notification channel.
Double subscription: newsletter and push, to capture newsletter and web push notification subscribers.