If your eCommerce is developed on BigCommerce, you can synchronize it with your Connectif account in just a few minutes and start collecting interaction data from your website visitors.
In this article, you will learn how to install and configure the Connectif app for BigCommerce.
Difficulty: Low.
When to use it?: When you open your Connectif account.
STEP 1. Installing the app
1. Log in to your BigCommerce account.
2. Go to "Apps > Marketplace" and click the BIGCOMMERCE.COM/APPS button.
3. Search for the Connectif app and click Install.
4. Check the confirmation box and click Confirm.
STEP 2. App Configuration
5. In your BigCommerce account, go to "Apps > My Apps" and click Connectif.
2.1. Configuration to receive product information
(In this section, we explain the configuration options of the Connectif app to collect product information).
6. In the Products tab, choose between collecting the internal BigCommerce ID of the product or the SKU by selecting one of the two options in the selector.
The BigCommerce ID is assigned automatically, while the SKU must be specified when creating your products.
7. In Product Image, define the width and height of the images in your product catalog.
8. In Product Thumbnail, define the width and height of the thumbnails in your product catalog.
2.2. Configuration to notify purchases
(In this section, we explain the configuration options of the Connectif module to collect purchase information).
9. In the Purchases tab, choose whether to notify purchases online or offline.
What is the difference between Using online purchases and Using offline purchases?
- When Using online purchases, the purchase will be registered immediately after the user visits the checkout page.
- When Using offline purchases, the purchase will be registered in Connectif asynchronously when the purchase reaches the specified status.
10. If you choose Offline Purchases, you can select the purchase statuses you want to register as purchases in Connectif. To do this, click the dropdown Select an option and check the boxes corresponding to the statuses you want to register.
Learn how purchase statuses work in BigCommerce in their official documentation.
To make adjustments to purchases, you must disable the tracking selector.
11. Click Save settings.
2.3. Configuration for browsing data collection
(In this section, we explain the configuration options to select the type of Connectif Script and when it will load).
12. In the Data tab, select the browsing data collection mode that best suits your store:
- Essential: Connectif will start collecting data immediately when the page loads.
- Analytics: Connectif will collect data only if the visitor enables the “Analytics” category when setting and accepting their privacy preferences.
- Functional: Connectif will collect data only if the visitor enables the “Functional” category when setting and accepting their privacy preferences.
- Targeting/Advertising: Connectif will collect data only if the visitor enables the “Advertising” category when setting and accepting their privacy preferences.
2.4. Store Configuration
(This section explains the necessary steps to synchronize BigCommerce and Connectif accounts and start collecting real-time interaction data from website visitors with the settings from the previous steps).
13. Go to your Connectif account and navigate to "Store Settings > Integrations > e-Commerce Platforms". Look for BigCommerce and click Edit.
14. Copy the Client ID and Client Secret.
15. Return to the BigCommerce interface and in "Store Configuration > Your Store", paste the codes you just copied from Connectif into their respective fields (Client ID in BigCommerce corresponds to Client ID in Connectif, and Client Secret in BigCommerce corresponds to Client Secret in Connectif).
16. In "Store Configuration > Tracking", enable the Connectif tracking selector to include the Connectif script on your website.
17. Click Save Settings.
Success!
Your Connectif app installation for BigCommerce is ready.
You can ensure the integration was done correctly by following the steps in this article.
Frequently Asked Questions
1. What information does Connectif collect through this integration?
a. Information collected from Contacts
In integrations with BigCommerce, through the tag cn_client_info, certain information about Contacts is transferred by default:
- _name
- _surname
- _mobilePhone
Additionally, although BigCommerce does not send the Newsletter Subscription Status information (see Question 3), it does send other fields that can be configured for Connectif to collect:
- street
- city
- state
- country
- zip
- street
For Connectif to automatically collect these fields and store them in the Contact Sheet, you must create a custom field for each of them in your Connectif Store, using the same ID indicated in this list (for example, to automatically collect the country field, you must create a custom field with the ID country in your Store).
b. Information collected from Products
In integrations with BigCommerce, through the tag cn_product_visit, certain information about Products is collected by default:
- url
- name
- brand
- rating_value
- unit_price
- unit_price_original
- unit_price_without_vat
- disconted_amount
- discounted_percentage
- availability
- product_id
- image_url (configured size)
- thumbnail_url
- related_external_product_id
- category
Whether this data is stored in the Connectif Store will depend on it being properly filled out in the eCommerce platform.
2. How to configure tracking for only one currency and/or channel
(This section explains what to do if you only want to record browsing data for one type of currency and/or channel).
By default, when configuring the Store (section 2.4.), tracking is enabled for all currencies and storefronts (channels) configured in BigCommerce.
If you need more information on how to use multiple currencies in BigCommerce, check their official documentation.
To configure different currencies and/or different channels, follow this process:
- In your BigCommerce account, under "Store Configuration > Your Store" enable the Multistore toggle.
To make Store configuration changes, you must temporarily disable Connectif tracking.
- Click on Add Store.
- Add the Client ID and Client Secret as in step 2.4.
- In the Channel (storefront) dropdown, select the channel you want to track.
- In the Currency dropdown, select the currency you want to track with Connectif in that storefront.
This selector will display all storefronts available in BigCommerce, used, for example, to support multiple languages or different stores.
If you need more information on how to use multiple stores in BigCommerce, check their official documentation.
- Click on Save Store.
3. How to register a contact’s Newsletter Subscription Status
(This section explains how to use Connectif to register newsletter subscription statuses for BigCommerce contacts).
In BigCommerce, registered contacts are stored in a list (available under "Email Marketing > Subscribers"). However, there is no data in the CMS about newsletter subscription that confirms any changes. Therefore, when these contacts unsubscribe, this change is not recorded in BigCommerce and consequently, this information will not be shared with Connectif.
To properly manage newsletter subscription registrations and changes, it is recommended to always handle them through Connectif. There are several ways to do this:
- Integrate BigCommerce’s native subscription content as a signup form in Connectif: You can learn how to integrate a native web form into Connectif in this article.
- Create the subscription form directly with Connectif: You can learn how to create a form to register contacts to your Newsletter in this video.
- Create double opt-in strategies so users confirm their status through other channels: You can learn how to build a double opt-in email strategy step-by-step in this article (you also have the strategy template available in your Connectif workflows area).
4. How to recover abandoned carts with the Cart Recovery URL
(This section explains how the Cart Recovery URL works to retrieve items associated with a specific cart).
Through the integration with BigCommerce, a Cart Recovery URL is sent to Connectif, which is a link to recover items related to that cart and can be used in workflows and content.
To retrieve the cart recovery URL through a workflow, use the "Get last cart" and "On cart abandonment" nodes, then map it in the variables of the content to display or send.
- Learn how this URL works in different CMSs and how to use it in this article.
Keep Learning!
To fully utilize your Connectif account, we recommend continuing with the following articles:
-
Onboarding, to master our interface.
-
Integrations with external systems, to integrate with Facebook, forms, and webhooks on your site.
-
Integrations via API, to manage events like purchase registrations or contact sign-ups.
- Best Practices for Subscription Capture and Email Sending, to connect with your customers at the right moment in a meaningful way.