If your eCommerce is developed in BigCommerce, you can synchronize it with your Connectif account in just a few minutes and start collecting interaction data from your contacts on the website.
In this article, you will learn how to install and configure the Connectif app for BigCommerce.
Difficulty: Low.
When to use it: When opening your Connectif account.
STEP 1. Installing the app
1. Log in to your BigCommerce account.
2. Go to the App Marketplace.
3. Search for the Connectif app and click on Install.
4. Check the confirmation box and click on Confirm.
STEP 2. App configuration
5. In your BigCommerce account, go to "Apps > My Apps" and click on Connectif.
2.1. Configuration to receive product information
(This section explains the configuration options of the Connectif app to collect product information).
6. In the Products tab, choose whether to collect the internal BigCommerce ID of the product or the SKU by selecting one of the two options.
The BigCommerce ID is assigned automatically, while the SKU must be specified when creating your products.
7. In Product Image, set the width and height of the product images in your catalog.
8. In Product Thumbnail, set the width and height of the product thumbnails in your catalog.
2.2. Configuration to notify purchases
(This section explains the configuration options of the Connectif module to collect purchase information).
9. In the Purchases tab, choose whether to notify online or offline purchases.
What's the difference between Use online purchases and Use offline purchases?
- When using online purchases, the purchase will be recorded immediately after the user visits the checkout page.
- When using offline purchases, the purchase will be recorded asynchronously in Connectif when the purchase reaches the specified status.
10. If you choose the Offline Purchases option, you can select the purchase statuses you want to be recorded as purchases in Connectif. To do this, click on the Select an option dropdown and check the box(es) that correspond to the statuses you want to register.
Learn how purchase statuses work in BigCommerce in their official documentation.
To make adjustments to purchases, you must disable the tracking selector.
11. Click on Save settings.
2.3. Browsing data collection configuration
(This section explains the configuration options to choose the type of Connectif Script and when it will load).
12. In the Data tab, select the browsing data collection mode that best suits your store:
- Essential: Connectif will start collecting data immediately, as soon as the page loads.
- Analytics: Connectif will only collect data if the contact enables the “Analytics” category when setting and accepting their privacy preferences.
- Functional: Connectif will only collect data if the contact enables the “Functional” category when setting and accepting their privacy preferences.
- Targeting/Advertising: Connectif will only collect data if the contact enables the “Advertising” category when defining and accepting their privacy preferences.
2.4. Store configuration
(This section explains the steps needed to synchronize BigCommerce and Connectif accounts and start collecting real-time contact interaction data on the website with the settings indicated in the previous steps).
13. Go to your Connectif account and navigate to "Store Settings > Integrations > e-Commerce Platforms". Find BigCommerce and click on Edit.
14. Copy the Client ID and the Client Secret.
15. Return to the BigCommerce interface and, in "Store Configuration > Your Store", paste the codes you just copied from Connectif in their respective fields (Client ID in BigCommerce corresponds to Client ID in Connectif, while Client Secret in BigCommerce corresponds to the Client Secret in Connectif).
16. In "Store Configuration > Tracking", enable the Connectif tracking toggle to include the Connectif script on your website.
17. Click on Save Settings.
2.5. (Optional). Custom form fields configuration
(This section explains the configuration options to synchronize BigCommerce custom form fields with Connectif. If you need more information on how to create form fields in BigCommerce, check their official documentation).
18. In the Customers tab, click on Add field.
19. In the Field name area, enter the name of the form field you want to synchronize. This must match exactly the name of the field you created in BigCommerce.
In our example, we are synchronizing the field "Your pet's name", which we previously created in BigCommerce.
20. In the Connectif field ID area, enter or edit the ID of the Connectif custom field you want to synchronize with that BigCommerce field. The ID you enter in this area must match exactly the ID of the field you created in Connectif.
For custom fields of type "Checkbox", when creating the custom field in Connectif, you must add each of the response options in the exact same order as you set them in BigCommerce, and assign them a numeric value ID starting from "0", as this is how BigCommerce sends them. If you need more information on how to create and synchronize a "Checkbox" field, check this article.
In our example, the "Your pet's name" field in BigCommerce will be synchronized with the field with the ID "pet-name" in Connectif, which we previously created. In this case, we edited the default suggested ID, but if it matches exactly the one you have in Connectif, there is no need to edit it.
21. Click on Create field to start synchronizing this information.
Success!
Your Connectif app installation for BigCommerce is now ready.
You can make sure you have successfully completed the integration by following the steps in this article.
Frequently Asked Questions
1. What information does Connectif collect through this integration
a. Information collected from Contacts
In BigCommerce integrations, through the cn_client_info tag, certain information about Contacts is transferred by default:
- _name
- _surname
- _mobilePhone
In addition, although BigCommerce does not send the information of Newsletter Subscription Status (See Question 3), it does send other fields that can be configured for Connectif to collect:
- street
- city
- state
- country
- zip
- street
For Connectif to automatically collect these fields and store them in the Contact Sheet, you must create a custom field for each one of them in your Connectif Store, where the ID matches the one indicated in this list (for example, to automatically collect the field referring to the country, you must create a custom field with the ID country in your Store).
b. Information collected from Products
In BigCommerce integrations, through the cn_product_visit tag, certain information about Products is collected by default:
- url
- name
- brand
- rating_value
- unit_price
- unit_price_original
- unit_price_without_vat
- disconted_amount
- discounted_percentage
- availability
- product_id
- image_url (with size by configuration)
- thumbnail_url
- related_external_product_id
- category
Whether this data is stored in the Connectif Store will depend on whether it is correctly filled in within the eCommerce.
2. How to configure tracking in only one currency and/or channel
(This section explains what to do in case you only want to register browsing data from one type of currency and/or channel).
By default, when configuring the Store (section 2.4.), tracking is enabled for all currencies and storefronts (channels) you have configured in BigCommerce.
If you need more information on how to use multiple currencies in BigCommerce, check their official documentation.
You can configure different currencies and/or different channels by following this process:
- In your BigCommerce account, under "Store Configuration > Your Store", enable the Multistore toggle.
To make Store configuration changes, you must temporarily disable Connectif tracking.
- Click on Add Store.
- Add the Client ID and Client Secret as in step 2.4.
- In the Channel (storefront) dropdown, select the channel you want to track.
- In the Currency dropdown, select the currency you want Connectif to track for that storefront.
This selector will display all the storefronts you have available in BigCommerce, used, for example, to manage multiple languages or different stores.
If you need more information on how to use multiple stores in BigCommerce, check their official documentation.
- Click on Save Store.
3. How to register a contact’s Newsletter Subscription Status
(This section explains how to use Connectif to register newsletter subscription statuses for BigCommerce contacts).
In BigCommerce, registered contacts are stored in a list (available in "Email Marketing > Subscribers"). However, there is no data in the CMS regarding newsletter subscription that confirms changes to it. Therefore, when these contacts unsubscribe, this change is not registered in BigCommerce and, as a result, this information will not be shared with Connectif.
To properly manage newsletter subscription registrations and changes, it is recommended that this is always done through Connectif. There are several ways to do this:
- Integrate BigCommerce’s native subscription content as a signup form in Connectif: you can learn how to integrate a native web form into Connectif in this article.
- Create the subscription form directly with Connectif: you can learn how to create a form to register contacts to your Newsletter in this video.
- Create double opt-in strategies so users confirm their status through other channels: you can learn how to create a step-by-step double opt-in strategy via email in this article (in addition, you have the strategy template available in your Connectif workflows area).
4. How to recover abandoned carts with the Cart Recovery URL
(This section explains how the Cart Recovery URL works to obtain items associated with a specific cart).
Through the integration with BigCommerce, a Cart Recovery URL is sent to Connectif, which is a link to recover the items related to that cart and can be used in workflows and content.
To obtain the cart recovery URL through a workflow, this must be done using the "Get last cart" node and "On cart abandonment", and then mapped into the variables of the content to be displayed or sent.
- Learn how this URL works in different CMS and how to use it in this article.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
-
Onboarding, to become familiar with our interface.
-
Integrations with external systems, to integrate with Facebook, forms, and webhooks from your website.
-
API integrations, to manage events such as purchase records or contact sign-ups.
- Best practices for subscription capture and email sending, to connect with your customers in a relevant way and at the right time.