Email Tracking Privacy allows you to anonymize the recording of opens and clicks from contacts who have not given their consent to be tracked. Enabling it will help you control the logging of email activity in Connectif according to each contact’s consent.
1. Features
- When Email Tracking Privacy is enabled, Connectif creates the field “Email Tracking Consent” in the Contact Profile.
The field can have three states:- “Consents”: the contact’s opens and clicks are recorded and associated with the contact.
- “Denies”: the opens and clicks are not recorded as associated with the contact.
- “No information”: the opens and clicks are not recorded as associated with the contact.
- Connectif will only associate opens and clicks with contacts whose state is “Consents.”
- Opens and clicks from contacts with the state “Denies” or “No information” will continue to be counted anonymously in Data Explorer and content statistics.
Anonymization does not affect email delivery. Contacts will continue to receive the emails intended for them regardless of their consent status.
2. How to Use It in Connectif
Activating Email Tracking Privacy
1. Go to “Store Settings > Channels > Email".
2. Click Enable Email Tracking Privacy. The first time you configure this option, a pop-up window will open.
3. Under “Existing Contacts,” select the “Email Tracking Consent” state that will be assigned to contacts already in your Connectif store.
4. Under “New Contacts,” select the default state that will be assigned to all contacts created after this setting. You can modify this configuration as many times as needed.
5. Click Apply Settings to apply your selections and close the configuration window.
6. Click Save to save the changes and enable email tracking privacy.
The creation of the “Email Tracking Consent” field is done asynchronously and may take some time depending on the number of contacts in your store. Until the process is complete, the field will not be available in workflows or segments.
Congratulations!
You have reached the end of the lesson.
Have any questions left unanswered?
Remember that our Connectif specialists are available to assist you. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep Learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
Contact Fields, to review user data and use it in different types of strategies.
Email Editor, to deepen your knowledge on how to create your emails in Connectif.
Data Explorer, to learn how to use the data collected by Connectif to create useful reports.
Analytics Dashboards, to quickly view the most useful statistics of your account.