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Bot Click Detection in Emails

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Bot Click Detection in Emails

Bot click detection in emails makes it possible to identify and block automatically generated clicks on links in emails sent from Connectif. This way, these clicks do not affect statistics or trigger actions intended to respond to contacts' real activity.

In this article, you will learn how bot click detection works and where to view blocked activity.

 

1. Properties

  • Bot click detection is automatically applied to links in emails sent from Connectif.
  • Its operation does not require any configuration on the user's part.
  • Connectif uses a detection mechanism that is automatically and periodically updated.
  • Clicks identified as automated activity are excluded from email click metrics.
  • Blocked activity can be viewed in the email statistics and in the “Send email” node.
  • Blocked clicks do not trigger the “When clicking on the email” node.
 

Detection only affects clicks in emails. This mechanism helps reduce the impact of automatic clicks, but it does not guarantee the detection of 100% of activity generated by bots.

 

2. How it is used in Connectif

Bot click detection and exclusion work automatically, so you do not need to configure anything in your Store.

When Connectif detects a click originating from a bot, it excludes it from the general click metrics and prevents it from generating events in the workflow engine.

 

2.1. Bot clicks in Data Explorer

You can analyze clicks identified as bots separately from Data Explorer. To do so:

1. In your Store's side menu, go to “Analytics > Data Explorer”.

2. Create a new report or open an existing one.

3. Add the “Total number of bot clicks in email” metric to view the number of email clicks identified as bots during the period you want to analyze.

Detección de clics de bots en emails - 1.png

 

2.2. Viewing bot clicks in the statistics of a “Send email” node

You can view clicks identified as bots from the statistics for each email. To do so:

1. Go to the Workflows area and locate a workflow that you want to view.

2. From the “Send email” node, click  Content.

3. Go to the Clicks tab and view the "Bot clicks" metric.

 

Clicks identified as bots and the “Bot clicks” metric are not included in data exports.

Detección de clics de bots en emails - 2.png

 

 

 Congratulations!
You have reached the end of the lesson.

  

Do you still have unanswered questions?
Remember that our Connectif specialists are available to you. To contact them, simply open a ticket with Support by clicking the blue “Help” button on your dashboard.

 

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