Adding consent links for email tracking pixels allows your contacts to consent to or deny the recording of their opens and clicks. This way, they can manage their tracking preference directly from the emails they receive.
In this article, you will learn how to add links both in the footer and in the body of your emails to allow your contacts to consent to or deny the tracking of the emails they receive.
Implementation time: 15 minutes.
Difficulty: Low.
When to use it: When you want your contacts to be able to manage their consent for email tracking.
Before reading this article, we recommend taking a look at Email tracking privacy to learn how this setting works and how it affects the recording of opens and clicks.
STEP 1. Activating email tracking privacy
1. Go to “Store settings > Channels > Email”.
2. In the “Email Tracking Privacy” section, turn on the Enable email tracking privacy toggle.
The first time you configure this option, a pop-up window will open.
3. In the pop-up window, under “Existing contacts”, select the “Email tracking consent” status that you want to assign to the contacts that already exist in your store.
4. Under “New contacts”, select the status that you want to assign by default to contacts created from that point onward.
5. Click Apply settings to apply your selection and close the settings window.
6. Click Save to apply the changes to email tracking privacy.
STEP 2. Adding the consent link
Using a link in the email footer
(In this section, you will learn how to add a link in the footer so that the contact can consent to the tracking of opens and clicks.)
7. Go to “Content > My emails” and, in any email where you want to add the link, click More and select Edit. You can also access the editor from the “Send email” node of a workflow.
8. In the Tools panel, click the Components tab and add a new Text component to the email footer
9. Enter the text where you will add the consent link, select it, and click Add link.
10. In the pop-up window, enter #__cn_grant_email_tracking_consent in the “URL” field.
11. In the “Display text” and “Title” fields, enter the text you want to use to identify the link. For example, “Accept email tracking”.
12. Click Save to apply the link settings. This way, when a contact clicks the button, their consent status will be updated.
13. Back in the editor, click Save to keep the changes to your email.
Using a button in the body of the email
(This section explains how to add a button in the body of the email so that contacts can consent to the tracking of opens and clicks.)
14. In the email editor, in the Tools panel, click the Components tab and add a Button component to the email.
15. Click the button or Edit element to access its settings.
16. In the Button link field, click Add predefined link.
17. In the pop-up window, select “Give consent to email tracking”.
18. Click Accept. This way, when the contact clicks the button, their consent status will be updated.
19. Back in the editor, click Save to keep the changes to the email.
STEP 3. Adding the link to deny consent
Using a link in the email footer
(This section explains how to add a link in the footer so that your contacts can deny their consent to the tracking of opens and clicks.)
20. In the Tools panel, click the Components tab and add a new Text element to the email footer.
21. Enter the text where you will add the consent link, select it, and click Add link.
22. In the pop-up window, enter #__cn_deny_email_tracking_consent in the “URL” field.
23. In the “Display text” and “Title” fields, enter the text you want to use to identify the link. For example, “Deny email tracking”.
24. Click Save to apply the link settings. This way, when the contact clicks the button, their consent status will be updated.
25. Back in the editor, click Save to keep the changes to the email.
Using a button in the body of the email
(This section explains how to add a button in the body of the email so that contacts can deny their consent to the tracking of opens and clicks.)
26. In the Tools panel, click the Components tab and add a Button component to the email.
27. Click the button or Edit element to access its settings.
28. In the Button link section, click Add predefined link.
29. In the pop-up window, select “Deny consent to email tracking” and click Accept. This way, when the contact clicks the button, their consent status will be updated.
30. Back in the editor, click Save to keep the changes to the email.
Success!
The email tracking consent links are now configured.
Do you still have unanswered questions?
Remember that our Connectif specialists are available to help. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
- Email Editor, to learn how to compose your emails with Connectif.
- Email tracking privacy, to learn how consent works and how it affects the recording of opens and clicks.
- Contact fields, to learn about the data you can store in Connectif and how to create and configure custom fields.
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Contact profiles and digital fingerprint, to view the information collected and updated about your contacts in Connectif.