HMTL tags for events, products and contacts will instantly notify Connectif of an event in your ecommerce platform, for example when a user views a product or places an order. Connectif’s JavaScript will interpret that information and allow you to track the contact and respond to their interactions.
To use these tags, you’ll need an expert with programming knowledge.
How to add tags for events, products and contacts
For a full integration, the HTML tags must be implemented on their corresponding pages.
1. On all pages
To create a tag integration, you first need to add Connectif JavaScript to your website.
Add the following tags to all pages:
2. On product categories page
Add the following tag to the product categories page:
3. On event pages
Add the following tags on pages where a particular event occurs:
4. On the product detail page
Add the following tags on the product detail pages:
- “Contact has visited a product” tag.
- “Contact has searched for a product” tag (only in cases where the website search includes an auto-complete and redirects to the product detail page).
5. On the search results page
Add the following tags on the product detail pages:
- “Contact has made a search” tag.
- “Contact has searched for a product” tag (only on ecommerce platforms)
6. On the "Error 404: Product not found" page
Add the following tag to the “Error 404: Product not found” page:
7. On the order placed page
Add the following tag to the order placed page:
If you don’t want the tags to appear on the page, we recommend that you set the style="display: none" attribute for higher-level tags in the HTML.
Congratulations!
You’ve reached the end of the tutorial.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- “Product Cart Item” object in cart tags, to continue with the next step required in a tag integration.
- The “Product” object type, to learn to define and integrate products using tags.
- Link click tracking attribute, to extend the tracking of clicks to native links on your website.
- Checking the integration with ecommerce, to check that your ecommerce data is being synced correctly with your Connectif account.