Events communicate to Connectif what is happening in your eCommerce. The events that consume activities on the platform are those events that, when triggered and the information they generate is collected, deduct activities from the total monthly available in your account.
If you are performing a Connectif integration via modules, these events are already registered automatically, with some exceptions (indicated in the Properties section).
If you have a custom integration and want to learn how to create the different events, click here.
1. Properties
Not all events registered in Connectif consume activities, and moreover, they must be included in the integration to do so.
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The complete list of events that consume activities in your Connectif Store is as follows:
cart-abandoned: abandoned cart.
cart-product-added: product added to cart.
cart-product-removed: product removed from cart.
contact-added-to-gads-audience: contact added to a Google Ads audience.
contact-removed-from-gads-audience: contact removed from a Google Ads audience.
coupon-assigned: coupon assigned to the contact.
custom-event: custom event collected (type receive data and send data).
email-bounce: bounced email.
email-link-clicked: email link clicked.
email-opened: email opened.
email-spam-report: email marked as spam.
email-unsubscribed: newsletter unsubscribe via a link in an email.
entity-created: contact created in Connectif.
entity-entered-segment: contact enters a segment.
entity-exited-segment: contact leaves a segment.
entity-identified: contact identified (identified by email).
entity-merged: contacts merged.
facebook-contact-sent: contact sent to a Facebook audience via an export.
login: contact logs in on the site.
newsletter-subscribe: newsletter subscription completed.
product-searched: product search performed.
product-visited: product visited.
purchase: purchase completed.
push-notification-error: push notification sending failed.
push-notification-link-clicked: web push notification link clicked.
push-notification-migrate-subscription: web push notification subscription migrated to another contact.
push-notification-opened: web push notification opened.
push-notification-subscribed: subscription to web push notifications completed.
push-notification-unsubscribed: cancellation of subscription to web push notifications.
register: contact registers on the site.
search: contact performs a search on the site.
sms-bounce: bounced SMS.
sms-sent: SMS (transactional or newsletter) sent.
sms-sent-alert: alert SMS sent.
web-content-opened: web content opened.
web-form-submitted: form submitted.
web-link-clicked: custom link clicked.
web-page-visited: page visited.
These events, if implemented, are the ones that consume activities in your Store. If you are doing custom integrations, you will need to implement support for each of them if you want support for each, and then they will consume activities. For module-based integrations, the search event is supported by default in Shopify, WooCommerce, PrestaShop, Magento, and VTEX Legacy, while the product-searched event is not supported by default.
Instead of counting as general activities, the following events count as email activities:
- email-sent: email sent.
- email-sent-alert: alert email sent.
2. How It Is Used in Connectif
Check Consumed and Remaining Activities
1. Go to "Home" to view your Dashboard.
2. Under Your plan this month, check your activity consumption.
The consumption percentage represents the proportion of activities consumed out of the total monthly allowance.
The absolute numeric values, at the bottom of the usage chart, show the total activities consumed so far this month versus the total available.
The number of contracted activities resets each monthly billing cycle.
3. Verify that the consumption forecast does not exceed the total available for the current month.
If the projection of the current average daily consumption exceeds the total contracted activities, a warning will appear showing the estimated time to reach the maximum monthly consumption.
You can upgrade your plan from "Store Settings >> Billing > Subscription".
Check Activities Consumed in Real Time
1. Go to "Home" to view your Dashboard.
2. Under Real-time Activity, view the events currently happening on your eCommerce.
Check Activities Consumed by Content
1. Go to "Home" to view your Dashboard.
2. Under How your channels are performing, review the performance of different channels through their main metrics, such as sends, open and click rates, conversion, and revenue generated.
The metrics in this section show the performance of different content types (web content, email, web push notification, mobile push notification, and SMS) over the last 30 days, compared to the previous period.
The Sends metric records the number of contents sent.
The Open Rate (OR) metric records the percentage of sent contents that were opened.
The Click-Through Rate (CTR) metric records the percentage of sent contents that were clicked.
The Click-To-Open Rate (CTOR) metric records the percentage of opened contents that were clicked.
The Conversion Rate metric records the percentage of conversions attributed to the channel.
The Revenue Generated metric records the revenue attributed to the channel.
Congratulations!
You have reached the end of the lesson.
Have any unresolved questions?
Remember that our Connectif specialists are available to assist you. To contact them, just open a support ticket by clicking the blue “Help” button on your dashboard.
Keep Learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
- Home, to dive deeper into the different elements of the Home.
Analytics Dashboards, to access the most relevant statistics of your account, as well as various filter options to create your reports.
- View Statistics and Data in Connectif, to see detailed statistics of different contents.
Check the Integration with the eCommerce, to verify that all events are being detected properly.