Many customers add products to their shopping cart on a website and leave the page without buying anything. Implementing an abandoned cart strategy in your account will allow you to recover some of these unprocessed purchases and increase your revenues.
In this article, you'll learn how to create an abandoned cart email.
Objective: Conversion.
Difficulty: Low.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow (Abandoned cart recovery) in the search engine, then click Select and Create.
How it works
To implement this strategy, we’ll create a workflow that reacts to cart abandonment and sends an email to the contact in question.
To optimize this mailing, we’ll check if the price of the cart is higher than zero, and if it includes one or more types of products, so that the contact receives an email with one design or another.
Workflow configuration
Before configuring your workflow, create the following elements:
— Two emails, one for each branch that sends the abandoned cart.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On cart abandonment” node
(This node will detect the cart abandonment).
5. Click (Edit node settings) in the “On cart abandonment” node.
6. Set a "Total Price" filter for the price to be greater than "0".
7. Under Limitations, uncheck the "Deactivate after triggering" box.
8. In Temporarily disable after event, add a limitation of “1” Day.
9. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. First “Check value” node
(This node will identify if the number of product types equals 1).
10. Click (Edit node settings) of the “Check value” node.
11. Drag the "Number of different products" field from "On cart abandonment" to the block on the left.
12. Under Operator, select "Is equal to".
13. Drag the “Literal” field to the block on the right and set a value of "1".
14. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. First “Send email” node
(This node will send the email with the product from the abandoned cart).
15. At the junction of this node with the previous one, click on the circle until "Yes" appears.
16. Click (Edit node settings) in the “Send email” node.
17. Select the email you want to send and click Next .
18. In the Send to section, select "Contact".
19. Indicate the "Transactional" type of email.
20. Configure the parameters section of "Send to contact".
21. Under Google Analytics, click "Enable Google Analytics" then Next .
22. Click Complete .
STEP 5. Second “Check value” node
(This node will identify if the number of product types is greater than 1).
23. At the junction of this node with the first Check value of the branch, click on the circle until "No” appears.
24. Click (Edit node settings) of the “Check value” node.
25. Drag the "Number of different products" field from "On cart abandonment" to the block on the left.
26. Under Operator, select "Greater than or equal to".
27. Drag the “Literal” field to the block on the right and set a value of "2".
28. Click Update.
STEP 6. Second “Send email” node
(This node will send the email with the products in the abandoned cart).
29. At the junction of this node with the previous one, click on the circle until "Yes" appears.
30. Click (Edit node settings) in the “Send email” node.
31. Select the email you want to send and click Next .
32. In the Send to section, select "Contact".
33. Indicate the "Transactional" type of email.
34. Configure the parameters section of "Send to contact".
35. Under Google Analytics, click "Enable Google Analytics" then Next .
36. Click Complete .
Success!
Your workflow for sending an abandoned cart email is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Abandoned cart recovery funnel, to send a sequence of emails when a user abandons a cart.
- ABX test to optimize cart recovery, to compare two different abandoned cart mailings.
- ABX test for best send time for cart recovery, to compare various waiting times before sending the abandoned cart email.
- Price-based cart recovery funnel, to send a sequence of emails based on the price of the cart when it was abandoned.