Coupons are a resource that consumers welcome warmly. Your existing customers will be more likely to shop with you again if you send them a coupon by email after they make a purchase.
In this article, you'll learn how to create a coupon shipment after purchase.
Objective: Loyalty.
Difficulty: Beginner.
When to use it: When you launch a campaign with discount coupons.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow (Send post-purchase coupon) in the search engine, then click on Select and Create.
How it works
To send customers an post-sales email with a coupon, we’ll configure an email in the workflow that is only sent to contacts who purchase and are subscribed to the newsletter.
Workflow configuration
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On purchase” node
(This node will detect the customer's purchase.)
5. Click (Edit node settings) of the “Check value” node.
6. Under Limitations, make sure the "Disable after triggering" checkbox is selected.
7. Click Update.
STEP 3. “Check value” node
(This node will check if the contact is subscribed to the newsletter).
8. Click (Edit node settings) of the “Check value” node.
9. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
10. Under Operator, select "Is selected”.
11. Drag the "Literal" value to the block on the right and select "Subscribed".
12. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. “Assign coupon” node
(This node will fetch the coupon that will be sent in the email).
13. At the junction of this node with the previous one, click on the circle until "Yes" appears.
14. Click (Edit node settings) in the “Assign coupon” node.
15. Select the set of coupons created for this workflow.
16. Click Complete .
STEP 5. “Send email” node
(This node will send the email with the coupon).
17. Click (Edit node settings) in the “Send email” node.
18. Under Limitations, uncheck the "Limit per contact" box.
19. In Settings, select the email you want to send and click Next .
20. In the Send to section, select "Contact".
21. Indicate the "Newsletter" type of email.
22. Configure the parameters section of "Send to contact".
23. Under Google Analytics, click "Enable Google Analytics" then Next .
24. Click Complete .
Success!
Your workflow to send a coupon email after purchase is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- After-sales satisfaction survey, to find out how satisfied customers are with their purchase.
- Cart recovery, to send an abandoned cart email to contacts who abandon a cart on the site.
- Segmentation according to user's device, to segment users according to their type of device.
- Monthly best sellers campaign, to send a monthly email with the best selling products of the last month.