Reactivate those customers who made their last purchase a certain time ago, to encourage them to visit the website again and make another purchase.
In this article, you will learn how to create a dormant buyers reactivation strategy.
Goal: Reactivation.
Difficulty: Intermediate.
When to use it?: Anytime.
This strategy is part of our template pool. To implement it in your account, log in to your Connectif account, go to “Workflows > Create new workflow”, then go to the Create from template section, enter the workflow name (Dormant buyers reactivation) in the search bar, click Select and then Create.
How it works
To send the reactivation email, we will set up a workflow that, once a day, checks the date of the last purchase of each contact. If it’s been 30 days since their last purchase, an email will be sent to them with products related to their last order.
Workflow setup
Before configuring your workflow, create the following elements:
— The dynamic plus segment “Last purchase 30d ago”, to group the contacts to whom you want to send the email.
— An email, to send the reactivation email with the related products.
STEP 1. “Start” node
(In this node, you will set the audience to which the action will be directed).
1. Click (Edit node settings) of the “Start” node.
2. In Select a restriction, check "All my list" and select "Contacts with email".
3. In Select the data source, check "All existing and new".
4. Click Apply.
STEP 2. “On entering segment” node
(In this node, the contact will enter the workflow as soon as they belong to the “Last purchase 30d ago” segment).
5. Click (Edit node settings) of the “On entering segment” node.
6. In Select a segment, choose the segment you created.
7. Click Apply.
STEP 3. “Get last cart” node
(In this node, the last purchased cart of the contact will be obtained).
8. Click (Edit node settings) of the “Get last cart” node.
9. In Select cart status, choose the “Purchased” option from the dropdown.
10. Click Apply.
STEP 4. “Get products” node
(In this node, products related to the last purchase will be obtained).
11. Click (Edit node settings) of the “Get products” node.
12. To select the use cases, drag "Automatically related to a cart" to the right block and "Best-selling products". Click Next .
13. In Main case settings, select "12" in Number of products to get.
14. In Select related cart, choose the cart "Cart internal ID (Get last purchased cart)". Click Next .
15. In Additional case settings, select "12" in Number of products to get.
16. In Select the purchase period, choose "Best-selling of the last month" and activate the box "Randomly reorder the obtained products". Click Next .
17. Now in Summary, locate the section Number of products to get and enter “12”. Next, activate "Exclude the products exported by previous nodes".
18. Click Apply .
STEP 5. “Send email” node
(In this node, the email with the products will be sent).
19. Click (Edit node settings) of the “Send email” node.
20. Select the email you want to send and click Next .
21. In the Send to section, select "Contact".
22. Indicate the type of email "Newsletter".
23. Configure the "Send to contact" parameters.
24. In Google Analytics, click "Enable Google Analytics" and then click Next .
25. In the Variables step, associate the variables if there are any.
26. Click Apply .
Success!
Your workflow to send a dormant buyers reactivation email is now ready.
Do you still have unresolved questions?
Remember that our Connectif specialists are at your disposal. To contact them, you just have to open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
- Seasonal buyers reactivation, to reactivate customers who last purchased during the same month in the previous year.
- Best-seller recommender on product sheet, to display best-selling products on the product sheet.
- Remarketing, to send an email one day after visiting a product.
- Optimized email campaign, to optimize the sending of your email campaigns.