Recovering abandoned carts is always a priority in any eCommerce. By using an email sequence, you can remind users of their desired products multiple times to rescue the cart and increase your sales volume.
In this article, you will learn how to create a cart recovery funnel.
Objective: Conversion.
Difficulty: Intermediate.
When to use it?: Anytime.
This strategy is part of our template pool. To implement it in your account, log in to your Connectif account, go to “Workflows > Create new workflow”, go to the Create from template section, enter the workflow name (Abandoned Cart Recovery Funnel) in the search bar, click Select and then Create.
How it works
To send a sequence of abandoned cart emails, we’ll configure two emails in the workflow with the cart products, based on the type of products included. These will be sent to contacts subscribed to the newsletter. After this first email, we’ll configure additional emails as reminders for the user, including waits and checks between them to ensure that if a purchase is made before the sequence ends, the emails are not sent.
Workflow configuration
Before configuring your workflow, create the following elements:
— Three emails, to send them with the abandoned cart.
STEP 1. "Start" Node
(This node will define the audience the action is directed to).
1. Click (Edit node settings) of the “Start” node.
2. In Select a restriction, check "Entire list" and select "Contacts with email".
3. In Select the data source, check "All existing and new".
4. Click Update.
STEP 2. "On cart abandonment" Node
(This node will detect cart abandonment).
5. Click (Edit node settings) of the “On cart abandonment” node.
6. Click + Add filter. In the first dropdown, select “Total price”, in the second choose “Is greater than” and in the last field add “0”.
7. Click Limitations and uncheck "Deactivate after triggering".
8. In Temporarily deactivate after event, add a limitation of “3” Days.
9. Click Update.
STEP 3. First "Check value" node
(This node will identify if the number of product types is equal to 1).
10. Click (Edit node settings) for the “Check value” node.
11. Drag the "Number of different products" field from "On cart abandonment" to the left block.
12. In Operator, select "Is equal to".
13. Drag the "Literal" field to the right block and set it to "1".
14. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. Second "Check value" node
(This node will identify if the number of product types is greater than 1).
15. At the connection from the previous node, click the circle until "No" appears.
16. Click (Edit node settings) for the “Check value” node.
17. Drag the "Number of different products" field from "On cart abandonment" to the left block.
18. In Operator, select "Is greater than or equal to".
19. Drag the "Literal" field to the right block and set it to "2".
20. Click Update.
STEP 5. First "Send email" node
(This node will send the first abandoned cart email).
21. At the connection from both previous nodes, click the circle until "No" appears.
22. Click (Edit node settings) for the “Send email” node.
23. Select the email you want to send and click Next .
24. In the Send to section, select "Contact".
25. Indicate the email type "Transactional".
26. Configure the section "Send to contact" parameters.
27. In Google Analytics, click "Enable Google Analytics" and then Next .
29. Click Finish .
STEP 6. First "Wait" node
(This node will include a wait before continuing in the workflow).
29. Click (Edit node settings) for the “Wait” node.
30. In Define the wait time, select "A period of time" and set "1" Day.
31. Click Update.
STEP 7. First "Made a purchase" node
(This node will detect if the contact made a purchase during the wait period).
32. Click (Edit node settings) for the “Made a purchase” node.
33. In Number of purchases made, select "Is greater than" and set it to "0" purchases.
34. In In the last time interval, set it to "1" Day.
35. Click Update.
STEP 8. Second "Send email" node
(This node will send the second email in the abandoned cart sequence).
36. At the connection from the previous node, click the circle until "No" appears.
37. Click (Edit node settings) for the “Send email” node.
38. Select the email you want to send and click Next .
39. In the Send to section, select "Contact".
40. Set the email type to "Transactional".
41. Configure the section "Send to contact" parameters.
42. In Google Analytics, click "Enable Google Analytics" and then Next .
43. Click Finish .
STEP 9. Second "Wait" node
(This node will include a wait before continuing in the workflow).
44. Click (Edit node settings) for the “Wait” node.
45. In Define the wait time, select "A period of time" and set "2" Days.
46. Click Update.
STEP 10. Second "Made a purchase" node
(This node will detect if the contact made a purchase during the wait period).
47. At the connection from the previous node, click the circle until "No" appears.
48. Click (Edit node settings) for the “Made a purchase” node.
49. In Number of purchases made, select "Is greater than" and set "0" purchases.
50. In In the last time interval, set "2" Days.
51. Click Update.
STEP 11. Third "Send email" node
(This node will send the third email in the abandoned cart sequence).
52. Click (Edit node settings) for the “Send email” node.
53. Select the email you want to send and click Next .
54. In the Send to section, select "Contact".
55. Set the email type to "Transactional".
56. Configure the section "Send to contact" parameters.
57. In Google Analytics, click "Enable Google Analytics" and then Next .
58. Click Finish .
Success!
Your workflow to send an abandoned cart recovery funnel is now ready.
Still have questions?
Remember you have access to our Connectif specialists. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To get the most out of your Connectif account, we recommend continuing with the following articles:
- Remarketing, to send an email one day after visiting a product.
- Cart recovery before abandonment for anonymous users, to show a cart popup before the user leaves the site.
- Monthly best-selling products campaign, to send a monthly email with the best-selling products of the last month.
- Abandoned cart recovery, to send an abandoned cart email to contacts who abandon one on the website.