Repeat purchase is a goal pursued by every eCommerce business because the more repeat purchases there are, the more revenue is generated by each existing customer. To encourage this, you can remind your customers that they can re-purchase a product they have already bought just when they need it again.
In this article you’ll learn how to create a restock reminder after purchase.
Objective: Reactivation.
Difficulty: Intermediate.
When to use it: When you want to implement a restock strategy.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account, and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow in the search engine (Restock reminder after purchase) then click Select and Create.
How it works
To send a restock reminder email after purchase, we will configure a workflow with an email that sends a purchase reminder with certain products to contacts who previously purchased them.
Workflow configuration
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On purchase” node
(Contacts that make a purchase will be detected in this node).
5. Click (Edit node settings) in the “On purchase” node.
6. Click Limitations and uncheck the "Deactivate after triggering" box.
7. In Temporarily disable after event, add a limitation of “7” Days.
8. Click Update.
STEP 3. “Fetch last cart” node
(This node will fetch the contact's last purchased cart).
9. Click (Edit node settings) in the “Fetch last cart” node.
10. In Select cart status, choose the “Purchased” option from the dropdown.
11. Click Update.
STEP 4. “Fetch products” node
(This node will fetch the products from the purchased cart with the tag created).
12. Click (Edit node settings) in the “Fetch products” node.
13. To select use cases, drag “Filtered products” to the right-hand block and click Next .
14. In Main use case settings, select "10" in Number of products to fetch.
15. Click + Add another condition and select "Tags" from the dropdown. In the operator, choose "Some are included in”. On the right, select "Literal value" and add the previously created tag (for this example, "30"). Click Next .
16. In Summary, locate the section Number of products to fetch and indicate "10", then uncheck the box "Fill with products until selected limit".
17. Click Complete .
STEP 5. “Check value” node
(This node will identify if there is at least one product with the tag created).
18. Click (Edit node settings) of the “Check value” node.
19. Drag the "List size" field from "Products purchased with tag = 30" to the left block.
20. Next, under Operator, choose "Is greater than".
21. Drag the “Literal” field to the block on the right and set a value of "0".
22. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 6. "Wait" node
(This node will initiate a waiting period before continuing the workflow).
23. At the junction of this node with the previous one, click on the circle until "Yes" appears.
24. Click (Edit node settings) for the “Wait” node.
25. Under Set the time delay, select "A period of time" and enter "25" Days.
26. Click Update.
The waiting period depends on the product or groups of products for which you want to send the post-purchase restock message.
STEP 7. "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
27. Click (Edit node settings) for the “Has purchased” node.
28. Under Number of purchases made, select "Is greater than" and set "0" purchases.
29. In the next dropdown, select “In the last time interval” and set a value of "25" Days.
30. Click Update.
STEP 8. “Send email” node
(This node will send the reminder email).
31. At the junction of this node with the previous one, click on the circle until "No" appears.
32. Click (Edit node settings) in the “Send email” node.
33. Select the email you want to send and click Next .
34. In the Send to section, select "Contact".
35. Indicate the "Newsletter" type of email.
36. Configure the parameters section of "Send to contact".
37. Under Google Analytics, click "Enable Google Analytics" then Next .
38. Click Complete .
Success!
Your workflow for sending a post-purchase restock reminder is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Monthly best sellers campaign, to send a monthly email with the best selling products of the last month.
- Optimized email campaign, to optimize the way you send out your email campaigns.
- Cross selling, to show users a product banner related to the last products purchased.
- Weekly campaign with personalized product, to send a weekly push notification with a recommended product to all your contacts.