Abandoned cart recovery is always a priority in eCommerce. Boost your sales volume by using a sequence of emails based on the price of an abandoned cart, to remind users several times of the products they wanted and have left in their cart.
In this article, you'll learn how to create a cart recovery funnel based on price.
Objective: Conversion.
Difficulty: Advanced.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow (Cart recovery funnel based on price) in the search engine, then click Select and Create.
How it works
To send an abandoned cart email sequence, we will create three different branches according to the price of the abandoned cart and configure a workflow with two emails per branch with the products in the cart. The first email is designed to feature one product and the second for two or more products.
After this first sending, we are going to set up more emails as a reminder for the user (including more or fewer emails depending on the price) adding wait times and checks to prevent users from receiving further messages if they make a purchase before the end of the sequence.
Workflow configuration
Before configuring your workflow, create the following elements:
— Twelve emails, to send the products from the cart.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On cart abandonment” node
(This node will detect the cart abandonment).
5. Click (Edit node settings) in the “On cart abandonment” node.
6. Click + Add Filter. In the first dropdown, select “Total price”, in the second dropdown choose “Is greater than” and, in the last field, add “0”.
7. Under Limitations, uncheck the "Deactivate after triggering" box.
8. In Temporarily disable after event, add a limitation of “3” Days.
9. Click Update.
From this step, you’ll configure the first branch and subbranch. This same process can be performed as many times as branches and/or subbranches as desired, using more or fewer “Send email” nodes to determine the number of reminders according to the eCommerce strategy.
STEP 3. First “Check value” node
(This node will identify if the price of the cart is more than €250).
10. Click (Edit node settings) of the “Check value” node.
11. Drag the "Total price" field from "On cart abandonment" to the block on the left.
12. Under Operator, select "Is greater than".
13. Drag the “Literal” field to the block on the right and set a value of "250".
14. Click Update.
If you want to learn more about the "Check value" node, click here.
To add other branches in which to check another cart price, you’ll need to start from this node following the example in the workflow image.
STEP 4. Second “Check value” node
(This node will identify if the number of product types equals 1).
15. At the junction of this node with the previous one in the branch, click on the circle until "No" appears.
16. Click (Edit node settings) of the “Check value” node.
17. Drag the "Number of different products" field from "On cart abandonment" to the block on the left.
18. Under Operator, select "Is greater than".
19. Drag the “Literal” field to the block on the right and set a value of "1".
20. Click Update.
STEP 5. Third “Check value” node
(This node will identify if the number of product types is greater than 1).
21. At the junction of this node with the first Check value of the branch, click on the circle until "No” appears.
22. Click (Edit node settings) of the “Check value” node.
23. Drag the "Number of different products" field from "On cart abandonment" to the block on the left.
24. Under Operator, select "Greater than or equal to".
25. Drag the “Literal” field to the block on the right and set a value of "2".
26. Click Update.
From this step you will detail the configuration of the second “Check value” node, which refers to one product in the cart. This process will have to be repeated in the same way for this third “Check value” node, which refers to two or more products in the cart, and where the only difference will be that the email will have a different design to contain more recommended products.
STEP 6. First “Send email” node
(This node will send the first abandoned cart email.)
27. At the junction of this node with the previous two, click on the circle until "No" appears.
28. Click (Edit node settings) in the “Send email” node.
29. Select the email you want to send and click Next .
30. In the Send to section, select "Contact".
31. Indicate the "Newsletter" type of email.
32. Configure the parameters section of "Send to contact".
33. Under Google Analytics, click "Enable Google Analytics" then Next .
34. Click Complete .
STEP 7. First "Wait" node
(This node will initiate a waiting period before continuing the workflow).
35. Click (Edit node settings) for the “Wait” node.
36. Under Set the time delay, select "A period of time" and enter "1" Day.
37. Click Update.
STEP 8. First "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
38. Click (Edit node settings) for the “Has purchased” node.
39. Under Number of purchases made, select "Is greater than" and set "0" purchases.
40. Under In the last time interval, Interval, set "1" Day.
41. Click Update.
STEP 9. Second “Send email” node
(This node will send the second email in the abandoned cart sequence).
42. At the junction of this node with the previous one, click on the circle until "No" appears.
43. Click (Edit node settings) in the “Send email” node.
44. Select the email you want to send and click Next .
45. In the Send to section, select "Contact".
46. Indicate the "Newsletter" type of email.
47. Configure the parameters section of "Send to contact".
48. Under Google Analytics, click "Enable Google Analytics" then Next .
49. Click Complete .
STEP 10. Second "Wait" node
(This node will initiate a waiting period before continuing the workflow).
50. Click (Edit node settings) for the “Wait” node.
51. Under Set the time delay, select "A period of time" and enter "2"Days.
52. Click Update.
STEP 11. Second "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
53. At the junction of this node with the previous one, click on the circle until "No" appears.
54. Click (Edit node settings) for the “Has purchased” node.
55. Under Number of purchases made, select "Is greater than" and set "0" purchases.
56. Under In the last time interval, set "2" Days.
57. Click Update.
STEP 12. Third “Send email” node
(This node will send the third email in the abandoned cart workflow sequence.)
58. Click (Edit node settings) in the “Send email” node.
59. Select the email you want to send and click Next .
60. In the Send to section, select "Contact".
61. Indicate the "Newsletter" type of email.
62. Configure the parameters section of "Send to contact".
63. Under Google Analytics, click "Enable Google Analytics" then Next .
64. Click Complete .
The steps shown can be repeated as many times as desired to determine both the number of reminder emails and the number of branches to differentiate between. In this case, it has been created with three branches of €250, €100 and <€100
Success!
Your workflow for submitting an abandoned cart recovery funnel is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Add-ons after purchase, to send an email with complementary items after a purchase.
- Abandoned cart recovery funnel, to send a sequence of emails when a user abandons a cart.
- ABX test to optimize cart recovery, to check the abandoned cart strategy that works best in your ecommerce.
- Basic abandoned cart, to send an abandoned cart email to contacts who abandon theirs on the site.