A large number of customers add products to their cart during Hot Sale and leave the website without completing their purchase. Implementing a strategy in your account to send them an email with the abandoned products shortly before the offers end will allow you to recover some of these purchases that were not completed and increase your revenue.
In this article, you will learn how to create a last-chance cart purchase strategy during Hot Sale.
Objective: Conversion.
Difficulty: Intermediate.
When to use it?: 4 hours before Hot Sale ends.
This strategy is part of our template pool. To implement it in your account, access your Connectif account, go to “Workflows > Create new workflow,” go to the Create from template section, enter the workflow name (Last Chance to Recover Carts) in the search bar, click Select, and then click Create.
How it works
To send the last abandoned cart email before Hot Sale ends, configure a workflow that, once activated, checks the contact’s latest abandoned cart and sends the contact an email with those products to motivate them to continue with their purchase.
Workflow configuration
Before configuring your workflow, create the following elements:
— The BF abandoned carts plus dynamic segment, to group the contacts to whom you want to send the email.
— An email, to send the abandoned cart.
STEP 1. "Start" node
(This node is where the audience to which the action will be directed will be defined.)
1. Click (Edit node settings) on the “Start” node.
2. Under Select a restriction, select "My entire list" and select "Contacts with email."
3. Under Select data source, select "All existing."
4. Click Update.
STEP 2. "Belongs to segment" node
(This node checks whether the contact belongs to the “BF abandoned carts” plus dynamic segment).
5. Click (Edit node settings) on the “Belongs to segment” node.
6. Under Select a segment, choose the segment to check.
7. Click Update.
STEP 3. “Check value” node
(This node identifies whether the contact is subscribed to the newsletter.)
8. At the connection between this node and the previous one, click the circle until "Yes" appears.
9. Click (Edit node settings) on the “Check value” node.
10. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
11. Next, under Operator, choose "Is equal to."
12. Drag the "Literal" field to the block on the right and select "Subscribed."
13. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. “Get latest cart” node
(This node retrieves the contact’s latest abandoned cart.)
14. At the connection between this node and the previous one, click the circle until "Yes" appears.
15. Click (Edit node settings) on the “Get latest cart” node.
16. Under Select the cart status, choose the “Abandoned” option from the dropdown.
17. Click Update.
STEP 5. “Send email” node
(This node sends the email with the abandoned cart products.)
18. Click (Edit node settings) on the “Send email” node.
19. Select the email you want to send and click Next .
20. In the Send to section, select "Contact."
21. Specify the email type as "Newsletter."
22. Configure the "Send to contact" parameters section.
23. Under Google Analytics, click "Enable Google Analytics" and then click Next .
24. In the Variables step, associate the variables, if there are any.
25. Click Finish .
Success!
Your workflow for sending a last-chance cart purchase email is now ready.
Do you still have unanswered questions?
Remember that our Connectif specialists are available to you. To contact them, simply open a ticket with Support by clicking the blue “Help” button in your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend continuing with the following articles:
Abandoned cart recovery, to send an abandoned cart email to contacts who abandon one on the website.
Cart recovery before abandonment for anonymous visitors, to display a cart popup before the website is abandoned.
ABX test for the best sending time for cart recovery, to compare several wait times before sending the abandoned cart email.
Cart recovery funnel based on price, to send a sequence of emails based on the cart price when it is abandoned.