Through its lookalike audiences tool, Facebook allows you to target an audience with similar characteristics to your customers, thereby increasing the reach of your campaigns. From your Connectif account, you can export segments to Facebook to create campaigns, detect customers when they visit your website via said campaigns, and show them personalized content such as a newsletter subscription message with a discount coupon.
In this article you'll learn how to create a coupon engagement strategy after adding a visit from a Facebook campaign.
Objective: Acquisition.
Difficulty: Advanced.
When to use it: In acquisition campaigns.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account, go to “Workflows Create new workflow”, go to the Create from template section, enter the name of the workflow (Lookalike Audience capture in Facebook) in the search engine, click Select and Create.
How it works
To create this strategy, we will configure a popup with a newsletter subscription form so that it appears to users who arrive on the website from a Facebook lookalike audience campaign.
After submitting the form, users will be shown another subscription confirmation popup and will receive a welcome email along with a discount coupon.
Workflow configuration
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On visiting from Facebook” node
(This node will detect contacts who visit the website from Facebook).
5. Click (Edit node settings) from the “On page visit from Facebook” node.
6. Click Add filter and select the corresponding campaign.
7. Under Limitations, uncheck the "Deactivate after triggering" box.
8. In Temporarily disable after event, add a limitation of “1” Days.
9. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. “Check value” node
(This node will check if the contact is subscribed to the newsletter).
10. Click (Edit node settings) of the “Check value” node.
11. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
12. Under Operator, select "Is equal to".
13. Drag the "Literal" value to the block on the right and select "Subscribed".
14. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. "Has purchased" node
(This node will identify if the contact has ever purchased on the website).
15. At the junction of this node with the previous one, click on the circle until "No" appears.
16. Click (Edit node settings) for the “Has purchased” node.
17. Under Number of purchases made, select "Is greater than" and set "0" purchases.
18. Click Update.
STEP 5. First “Send web content: popup” node
(This node will send a popup cwith the newsletter subscription form).
19. At the junction of this node with the previous one, click on the circle until "No" appears.
20. Click (Edit node settings) in the “Send web content” node.
21. Select the corresponding Popup content and click Next .
22. In the Variables step, link any variables there may be.
23. Click Complete .
If you want to learn more about Popup web content, click here.
STEP 6. “On form submission” node
(This node will detect the moment when the form is sent).
24. Click (Edit node settings) in the “On form submission” node.
25. Click on "A specific form".
26. Next, select the form you want the workflow to react to. In this case, the form displayed in the popup.
27. Click Limitations and uncheck the "Deactivate after triggering" box.
28. In Temporarily disable after event, add a limitation of “1” Days.
29. Click Update.
STEP 7. Second “Send web content: popup” node
(This node will send a popup to confirm submission of the form).
30. Click (Edit node settings) in the “Send web content” node.
31. Select the corresponding Popup content and click Next .
32. In the Variables step, link any variables there may be.
33. Click Complete .
STEP 8. “Set field” node
(This node will record the information obtained in the popup form).
34. Click (Edit node settings) for the “Set field” node.
35. Drag the "Name" field from "On form submission" to the block on the left.
36. Under Operator, select "Assign".
37. Click Update.
STEP 9. “Assign coupon” node
(This node will fetch the coupon that will be sent in the email).
38. Click (Edit node settings) in the “Assign coupon” node.
39. Select the set of coupons created for this workflow.
40. Click Complete .
STEP 10. “Send email” node
(This node will send the email with the welcome to the newsletter message).
41. Click (Edit node settings) in the “Send email” node.
42. Under Limitations, uncheck the "Limit per contact" box.
43. In Settings, select the email you want to send and click Next .
44. In the Send to section, select "Contact".
45. Indicate the "Newsletter" type of email.
46. Configure the parameters section of "Send to contact".
47. Under Google Analytics, click "Enable Google Analytics" then Next .
48. In the Variables step, link any variables there may be.
49. Click Complete .
Success!
Your workflow for establishing an acquisition strategy for Facebook lookalike audiences is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Newsletter subscription after purchase, to acquire subscribers who have just purchased.
- Segmentation by paid media campaigns, to segment contacts that visit the website from a paid media campaign.
- Segmentation according to leads from Facebook and Instagram, to segment according to visits to the website from a Facebook or Instagram campaign.
- Newsletter subscription, to attract subscribers to the newsletter.