Reactivate your customers after 30 days from their last purchase and interact with them through different channels. In this way, you’ll encourage customers to make repeat purchases and increase your eCommerce revenue.
In this article, you'll learn how to create an omnichannel reactivation after purchase.
Objective: Reactivation.
Difficulty: Intermediate.
When to use it: When you want to implement a reactivation strategy.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow in the search engine (Omnichannel reactivation after period without purchases) then click Select and Create.
How it works
In this strategy, we will engage with contacts who last shopped with us 30 days ago and incentivize them to make a new purchase.
To do this, we will identify contacts who are subscribed to web push notifications and have clicked on this type of content at some point, and send them a personalized push.
Contacts who do not meet the above conditions will receive a personalized email.
Workflow configuration
Before configuring your workflow, create the following elements:
— A web push notification, to reactivate the contact.
— An email, to be sent if they haven't clicked on the push.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On purchase” node
(Contacts that make a purchase will be detected in this node).
5. Click (Edit node settings) in the “On purchase” node.
6. Click Limitations and uncheck the "Deactivate after triggering" box.
7. Click Update.
STEP 3. "Wait" node
(This node will initiate a waiting period before continuing the workflow).
8. Click (Edit node settings) for the “Wait” node.
9. Under Set the time delay, select "A period of time" and enter "30" Days.
10. Click Update.
STEP 4. "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
11. Click (Edit node settings) for the “Has purchased” node.
12. Under Number of purchases made, select "Is greater than" and set "0" purchases.
13. In the next dropdown, select “In the last time interval” and set a value of "30" Days.
14. Click Update.
STEP 5. “Fetch products” node
(This node will fetch products related to those of the last purchase).
15. At the junction of this node with the previous one, click on the circle until "No" appears.
16. Click (Edit node settings) in the “Fetch products” node.
17. To select the use cases, drag "Automatically related to a purchase" to the block on the right and "Best sellers" to the additional use case. Click Next .
18. In Main use case settings, select "4" in the Number of products to fetch.
19. Under Select related purchase, choose "Internal purchase ID (On purchase)" and click Next .
20. In Additional case settings, select "4" for Number of products to fetch.
21. Under Select the time period of the visits, choose "Best sellers of the last month" and check the "Shuffle the fetched products” box. Click Next .
22. In Summary, locate the Number of products to fetch and choose “4”. Also check the box "Exclude products exported by nodes before this one".
23. Click Complete .
STEP 6. First “Check value” node
(This node will identify if the contact is subscribed to push notifications).
24. Click (Edit node settings) of the “Check value” node.
25. Drag the "Has push subscriptions" field from "Contact" to the left block.
26. Under Operator, select "Is equal to".
27. Drag the "Literal" field to the block on the right and activate the "Yes” box.
28. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 7. "Has clicked push" node
(This node will identify whether the contact has ever clicked on a push notification.)
29. At the junction of this node with the previous one, click on the circle until "Yes" appears.
30. Click (Edit node settings) for the “Has purchased” node.
31. Under Number of purchases made, select "Is greater than" and set "0" purchases.
32. Click Update.
STEP 8. “Show push notifications” node
(This node will send a welcome push notification).
33. At the junction of this node with the previous one, click on the circle until "Yes" appears.
34. In the “Show push notifications” node, click (Edit node settings).
35. Select the web push you want to send and click Next .
36. In Mappings, click Finish .
STEP 9. Second “Check value” node
(This node will check if the contact is subscribed to the newsletter).
37. At the junction of this node with the first "Check value" node and the "Has clicked push notification" node, click the circle until "No" appears.
38. Click (Edit node settings) of the “Check value” node.
39. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
40. Then, under Operator, choose "Is equal to."
41. Drag the "Literal" value to the block on the right and select "Subscribed".
42. Click Update.
STEP 10. “Send email” node
(This node will send the email to the contacts).
43. At the junction of this node with the previous one, click on the circle until "Yes" appears.
44. Click (Edit node settings) in the “Send email” node.
45. Select the email you want to send and click Next .
46. In the Send to section, select "Contact".
47. Indicate the "Newsletter" type of email.
48. Configure the parameters section of "Send to contact".
49. Under Google Analytics, click "Enable Google Analytics" then Next .
50. In the Variables step, link any variables there may be.
51. Click Complete .
Success!
Your workflow for an omnichannel reactivation after purchase is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Restock reminder after purchase, to send a reminder to restock a product at the time of purchase.
- Monthly recovery of abandoned carts, to recover on the 1st of each month, the abandoned carts of the previous month.
- Bulk web push notification campaign, to send a push notification to all your contacts.
- Reactivation of seasonal shoppers, to re-engage customers who last shopped in the coming month of the previous year.