1.3. Grow your email lists with a double opt-in acquisition strategy

In this lesson, you’ll learn and implement the third part of the workflow that contains the acquisition strategy for your newsletter with double opt-in subscription

Double opt-in is the optimal subscription model for your email lists, helping you build a solid and refined database. With Connectif, you can create a contact acquisition workflow with double confirmation of the subscription, to grow and improve your email lists with a single strategy. 

  

Objective: Acquisition.
Elements used: Popup, email.
Implementation time: 1 hour.

  

We recommend following all the steps and implementing this strategy from scratch in your account. However, if you need a shortcut, you can use the Double Opt-in Newsletter Subscription template in the Workflows Templates Directory.

 

Before we begin: recap

In the previous lesson we established the second part of this strategy, which responds to users who complete the popup form from the first lesson with a subscription confirmation email and a reminder popup. In addition, your name is updated in the contact form.

 

Lesson summary

In this lesson, you’ll learn about:

  • The "On link click" node, to react when a contact clicks a link in your email.

At the end of the lesson, you will have created in your account:

The last part of the recruitment strategy, where you’ll respond with a welcome email when users confirm their subscription to your newsletter. In addition, a welcome popup will be displayed the next time they visit your website.

Optimiza_tus_listas_de_email_a_trav_s_de_suscripci_n_doble_opt-in__3__-_1.png

 

Strategy configuration

Access the workflow where you created this strategy. Click Workflows  and find the workflow you created with the name "Double opt-in subscription" (or whatever name you chose).

STEP 10. “On link click” node

How the "On link click" node works

This node is used to react when a contact clicks on an email sent via Connectif.

In the node interface, you can configure the link that contacts must click to trigger it, which can be a click on any email or a specific one.

Optimiza_tus_listas_de_email_a_trav_s_de_suscripci_n_doble_opt-in__3__-_2.png

How to configure the "On link click" node for this strategy

(This node will detect the exact moment a contact clicks the confirmation link in the confirmation email you created in the previous lesson).

72. In the node selection menu, go to "Triggers> Email", click the "On link click" node and drag it into the editor so that it connects to the "Start" node.

73. Click  (Edit node settings) in the “On link click”.

74. Click One specific email.

75. Next, select the email that should be reacted to. In this case, the email with the confirmation link you created in the previous lesson.

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76. Go to the bottom of the settings and, under Select a link, choose the link that confirms the contact's subscription ("#__cn_subscribe").

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77. Under Limitations, uncheck the "Deactivate after triggering".

78. In the Temporarily disable after event area, type “1” in the “Day” field. This way, the node will only trigger once a day, even if the contact clicks multiple times.

79. Click  Update.

 

In this step, we have told Connectif that when a contact clicks on the link in the confirmation email, they should move on to the next action and receive the welcome email, at most once a day, even if they click several times.

STEP 11. Second “Send email” node

How to configure the welcome email for this strategy

(In this step you’ll create the welcome email for contacts who confirm their subscription to the newsletter).

80. In the node selection menu, go to "Actions > Email", click the "Send email" node and drag it into the editor so that it connects to the "On link click" node.

81. Click  (Edit node settings) in the “Send email” node. Click   Create new content.

82. When creating a new email, in the Tools panel, click the General tab to edit the parameters of the general appearance of your email. You can also access it by clicking on   General properties in the design panel.

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83. Click the Components tab to configure the composition and add the elements you want to your email by clicking and dragging them into the editor.

Optimiza_tus_listas_de_email_a_trav_s_de_suscripci_n_doble_opt-in__3__-_6.png

 

If you need them, all the steps to create an email are available in this lesson.

84. Click   Save to keep your changes to the layout and   Back to content list to finish configuring the node.

How to configure the "Send email" node for this strategy

(This node will send the email welcoming contacts to the newsletter after the contact has confirmed their subscription).

85. In Settings, select the email you just created and click Next .

86. In the Send to section, select "Contact".

87. Indicate the "Transactional" type of email.

88. Configure the Parameters section of "Send to contact".

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89. In Google Analytics, click "Enable Google Analytics" and then Next .

90. (Optional). If you've created variables for your content, link them to the Connectif fields as you've done in previous lessons.

91. Under Limitations, uncheck the "Limit per contact" box.

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92. Click Update .

 

In this step we have sent a welcome email to contacts who have confirmed their subscription to the newsletter. We have not set a limit per contact for this node, so that they can receive it again in case they unsubscribe and later register again.

STEP 12. Second “On page visit” node

How to configure the "On page visit" node for this strategy

(This node will detect contacts that arrive on the website after confirming the subscription).

93. In the node selection menu, go to "Triggers > Web", click the "On page visit" node and drag it into the editor so that it connects to the "On link click" node.

94. Click  (Edit node settings) for the new “On page visit” node.

95. In Limitations, make sure that the "Deactivate after triggeringbox is active so that this action only occurs on the contact’s first website visit after confirming their registration" box is active so that this action only occurs on the contact’s first website visit after confirming their registration.

96. Click  Update.

Optimiza_tus_listas_de_email_a_trav_s_de_suscripci_n_doble_opt-in__3__-_9.png

 

In this step we, we have told Connectif that when a contact visits the website for the first time after confirming their subscription, the following action should be activated and the web content for the next step shown to them.

STEP 13. Third “Send web content” node

How to create the popup for this strategy

(In this step you’ll create a popup to welcome contacts who have verified their subscription to the newsletter).

97. In the node selection menu, go to "Actions > Web", click the "Send web content" node and drag it into the editor so that it connects to the "On page visit" node.

98. Click   (Edit node settings) and  Create new content to generate new content.

99. When creating new web content, select Popup as the type, give it a name, and click    Create web content.

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100. In the General tab, edit the parameters of the general appearance of your popup. 

101. On the Components tab, set up the layout and add the elements you want to your popup by clicking and dragging them into the editor.

 

If you need them, all the steps to create a popup are available in this lesson

102. Click  Save to keep the changes to the layout and   Back to selector to return to the workflow and finish configuring the node.

(PHOTO . example, popup welcome template).

How to configure the "Send web content" node for this strategy

(This node will show the popup to contacts on their next website visit after confirming their newsletter subscription).

103. Once you’ve selected the popup you just created, click Next  twice.

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104. Click Update .

 

In this step we have shown contacts a welcome popup on their first visit to the website after subscribing to the newsletter and confirming via email, thereby completing the double opt-in acquisition strategy. 

Result

After completing these steps, you will have set up the final part of the strategy: a welcome email will be sent to your contacts who confirm their newsletter subscription and you will also show these contacts a welcome popup the next time they visit your website.

As a result, you have now completed the first strategy in this course and your contacts will be able to subscribe to your newsletter, in addition to optimizing your email lists through double opt-in.

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Continue your tour

Now that you've completed this lesson, move on to the next one and create a Push notification subscription strategy in your account.

 

 

Congratulations!
You’ve reached the end of the tutorial.

  

Back to course
Access the complete course index and explanation of each lesson here


Related reading

If you want to dive deeper into any of the topics covered in this lesson, you can access the guide documentation:

  • Folders in workflows, to create a folder containing this and the other workflows that you complete in this course.
  • Nodes limitations, to explore how to automatically pause nodes, either temporarily or permanently, to tailor your strategy as much as possible.
  • Integrated forms, to learn how to import forms from your website to Connectif and use them in form-related nodes as if they were native. 
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