Automatically display a popup to contacts without an email address, showing a message or the products they left in the cart during their last visit.
In this article, you will learn how to display a popup on the next visit after cart abandonment.
Goal: Conversion.
Difficulty: Intermediate.
When to use it: Anytime.
This strategy is part of our template pool. To implement it in your account, log in to your Connectif account, go to “Workflows > Create new workflow”, navigate to the Create from template section, search for the workflow name (Cart on return to website), click Select and then Create.
How it works
To display the popup with the products or message, it detects when contacts abandon a cart and then detects the next page visit to show the popup.
Workflow configuration
Before configuring your workflow, create the following elements:
— A popup, to display the products or message.
STEP 1. "Start" Node
(In this node, the audience to which the action will be directed is defined).
1. Click on (Edit node settings) in the “Start” node.
2. In Select a restriction, check "Entire list" and select "Contacts without email".
3. In Select data source, check "All existing and new ones".
4. Click on Apply.
STEP 2. "On cart abandonment" Node
(In this node, the contact is entered into the workflow as soon as they abandon a cart on the website).
5. Click on (Edit node settings) in the “On cart abandonment” node.
6. Click on + Add filter. In the first dropdown, select “Total price”, in the second one choose “Is greater than”, and in the last field, add “0”.
7. Click on Limitations and uncheck the box "Disable after triggering".
8. Click on Apply.
STEP 3. “On page visit” Node
(In this node, the contacts who visit the website after abandoning a cart are detected).
9. Click on (Edit node settings) in the “On page visit” node.
10. In Limitations, check the box "Disable after triggering".
11. Click on Apply.
STEP 4. “Get last cart” Node
(In this node, the contact’s last active cart will be retrieved).
12. Click on (Edit node settings) in the “Get last cart” node.
13. In Select cart status, choose the “Abandoned” option from the dropdown.
14. Click on Apply.
STEP 5. “Check value” Node
(This node checks if the size of the obtained product list is greater than 0).
15. Click on (Edit node settings) in the “Check value” node.
16. Drag the field "Number of different products" from "Get last cart" to the left block.
17. Next, in Operator, select "Is greater than".
18. Drag the field "Literal" to the right block and set a value of "0".
19. Click Apply.
STEP 6. Node "Send web content: popup"
(In this node, a popup with products abandoned in the cart will be sent).
20. At the connection between this node and the previous one, click the circle until "Yes" appears.
21. Click (Edit node settings) on the “Send web content” node.
22. Select the corresponding Popup content and click Next .
23. In Settings, locate the field Indicate when to display content, select “After a few seconds” and set "3" seconds. Click Next .
24. In the Variables step, associate variables if any.
25. Click Apply .
Success!
Your workflow to show a popup on the next visit after cart abandonment is now ready.
Still have unresolved questions?
Remember, our Connectif specialists are available to help. To contact them, simply open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend continuing with the following articles:
- Cart recovery before abandonment for anonymous contacts, to show a cart popup before leaving the website.
- Cart recovery and newsletter subscription, to display a subscription request to send the cart via email.
- Newsletter subscription after purchase, to capture subscribers who just made a purchase.
- Abandoned cart recovery funnel, to send a sequence of emails after abandoning a cart.