Identify contacts who have made their last purchase between 60 and 90 days ago, for example to send them personalized communications to encourage their next purchase.
In this article, you'll learn how to segment customers who haven't purchased for 60-90 days.
This dynamic plus segment is part of our template A/B/X reactivation test with recommended products. Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment, we’ll group contacts who are subscribed to the newsletter and whose last purchase was made between 60 and 90 days ago.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity". When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "AND".
FILTER 2. Date of purchase is within the last 90 days
4. Click "Select field or activity". When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.
5. In the second dropdown, select "Is in the last", and indicate "90" Days.
STEP 2. Excluded contacts
FILTER 3. Date of purchase is in the last 60 days
6. Click Add exclusion group.
7. Click "Select field or activity". When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.
8. In the second dropdown, select "Is in the last", and indicate "60" Days.
9. Click Save.
Success!
Your segmentation of newsletter subscribers who have made a purchase 60-90 days ago is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Bulk coupon campaign, to send a coupon to all your contacts.
- Newsletter subscription after purchase, to acquire subscribers who have just purchased.
- Reactivation of dormant customers, to reactivate contacts who haven't purchased for 30 days.
- Birthday greeting, to send a birthday greeting email.