Use case for integration with Qapla: Shipping Tracking Page Personalization

Encourage your customers to make a new purchase by offering a discount coupon or free shipping on the website through an inline, and increase their recurrence and loyalty.

In this article, you will learn how to create an inline with a coupon.

  

Objective: Loyalty.
Difficulty: Beginner.
When to use it?: At any time.

  

This strategy is not in our template pool because, to implement it, you will first need to have integrated with Qapla in your account.

 

 

How It Works

To display the inline, we will configure a web content workflow inline to appear on the page when a contact is visiting your website's home page. Depending on the amount of the previous purchase, we will show one incentive or another. If the last purchase was €60, we will show a discount coupon, and if it is less, a free shipping coupon.

Qapla Inline - Loyalty-min.png

 

Workflow Configuration

  

Before configuring your workflow, create the following elements:
— Two coupons to display in emails.
— Two inlines to display recommended products in each case.

STEP 1. "Start" Node

(In this node, the audience to which the action will be directed will be established).

1. Click on  (Edit node settings) of the "Start" node.

2. In Select a restriction, check "My entire list".

3. In Select data source, check "All existing and new ones".

4. Click on  Update.

Qapla Inline - Loyalty start-min.png

 

STEP 2. "When visiting page" Node

(In this node, contacts who visit the "Home" page of the website will be detected).

5. Click on  (Edit node settings) of the "When visiting page" node.

6. In Configure included pages, choose "Any of the following pages exactly" and enter the URL of your website's home page in the provided space.

7. Click on Limitations and uncheck the box "Deactivate after triggering".

8. Click on  Update.

Qapla Inline - Loyalty when visiting page-min.png

 

If you want to learn more about limitations in nodes, click here.

 

STEP 3. "Get last cart" Node

(In this node, the contact's last active cart will be obtained).

9. Click on  (Edit node settings) of the "Get last cart" node.

10. In Select cart status, choose the option "Purchased" from the dropdown.

11. Click on  Update.

Qapla Inline - Loyalty get last cart-min.png

 

STEP 4. "Check value" Node

(This node checks if the size of the list obtained from products is greater than 0).

12. Click on  (Edit node settings) of the "Check value" node.

13. Drag the "Number of different products" field from "Get last cart" towards the left block.

14. Next, in Operator, select "Is greater than".

15. Drag the "Literal" field to the right block and set it to "60".

16. Click on  Update.

Qapla Inline - Loyalty check value-min.png

 

If you want to learn more about the "Check value" node, click here.

 

 

STEP 5. First "Assign coupon" Node

(In this node, the coupon to be sent in the email will be obtained).

17. In the union of this node with the previous one, click on the circle until "Yes" appears.

18. Click on  (Edit node settings) of the "Assign coupon" node.

19. Select the set of coupons created for this workflow.

20. Click on Finish  .

Qapla Inline - Loyalty first assign coupon-min.png

 

STEP 6. First "Send web content: inline" Node

(In this node, contacts who have made a purchase will be sent an inline with the discount coupon).

21. Click on  (Edit node settings) of the "Send web content" node.

22. Select the corresponding Inline content and click Next  .

23. In Settings, select Class in Selector and enter "relatedProducts" and, in Position relative to selected element, check Replacing the interior.

24. In the Variables step, associate the variables if there are any.

25. Click on Finish  .

Qapla Inline - Loyalty first send web content-min.png

 

If you want to learn more about the Inline web content, click here.

 

STEP 7. Second "Assign coupon" Node

(In this node, the coupon to be sent in the email will be obtained).

26. In the union of this node with the previous one, click on the circle until "No" appears.

27. Click on  (Edit node settings) of the "Assign coupon" node.

28. Select the set of coupons created for this workflow.

29. Click on Finish  .

Qapla Inline - Loyalty second assign coupon-min.png

 

STEP 8. Second "Send web content: inline" Node

(In this node, contacts who have made a purchase will be sent an inline with the free shipping coupon).

30. Click on  (Edit node settings) of the "Send web content" node.

31. Select the corresponding Inline content and click Next  .

32. In Settings, select Class in Selector and enter "relatedProducts" and, in Position relative to selected element, check Replacing the interior.

33. In the Variables step, associate the variables if there are any.

34. Click on Finish  .

Qapla Inline - Loyalty second send web content-min.png

 

 

 

Success!
Your workflow to set an inline with a coupon is now ready.

  

Still have unanswered questions?
Remember that you have our Connectif specialists at your disposal. To contact them, simply open a Support ticket by clicking on the blue "Help" button on your dashboard.

 


Keep learning!

To make the most of your Connectif account, we recommend continuing with the following articles:

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