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Deleting a product from your Connectif catalog involves losing information that cannot be recovered if the product is recreated.
This article explains the properties of product deletion in Connectif and how deleting a product from your catalog can affect the data and strategies related to the product.
If your goal is to update the product, do not delete and recreate it in the Catalog. Update it using one of the available product verification mechanisms.
1. Properties
1.1. Implications of deleting products in Connectif
Deleting a product can impact various areas of Connectif:
- The "Retrieve Products" node: deleting a product from Connectif results in the loss of all historical information linked to it, such as who visited it and how many times, who purchased it and how many times. This can affect some use cases of the "Retrieve Products" node.
- Navigating to the product detail page from activities or purchases: links from activities or purchases to the product may break. Even if the product is recreated in Connectif, it cannot be accessed through these links.
Before deleting a product, ensure you check its usage in these cases, as this data will be lost even if you re-upload the product to your catalog.
1.2. Relationship with the catalog and product synchronization
- If a product is deleted but remains in the Product Feed, VTEX catalog, or on the website where users can still visit it, Connectif will automatically recreate it in your catalog during synchronization.
Before deleting a product, ensure it is not in your catalog or Feed. If Connectif detects it during synchronization, it will recreate it in the platform.
1.3. Execution time of deletion
After deleting a product from the Connectif catalog, it may still be visible for a few minutes in product recommendations due to the platform’s cache layer. However, this cache updates quickly, and the product will disappear within minutes.
After deleting a product, it will take a few minutes to disappear from recommendations.
2. How product deletion works in Connectif
2.1. How to delete products from the catalog
Whether you want to delete an individual product or clear your entire product catalog, you can do so from the Product Sheet interface:
2.2. How to delete products from a product segment
It is possible to delete both a product segment and the items within it from the Product Segments interface:
2.3. How deletion affects the "Retrieve Products" node
Deleting a product results in the loss of all historical information linked to it that appears in each contact’s records, affecting the retrieval of products in various use cases of the "Retrieve Products" node.
The use cases affected by the deletion and recreation of a product include:
-
By contact
- Last visited products
- Last products added to the cart but not purchased
- Last purchased products
- Automatically related to the contact
-
General
- Most visited products
- Best sellers
- Manually selected products
- Based on product affinity
- Automatically related to a product
- Automatically related to a product list
- Automatically related to a cart
- Automatically related to a purchase
- Based on purchase patterns
- Purchased along with a product
- Purchased along with a product list
- Purchased along with products in the cart
- Purchased along with products in the purchase
Deleting and recreating products does not affect the following use cases:
- Filtered products
- Based on manual e-commerce configurations: Explicitly related to...
2.4. How product deletion affects segments
a. Contact segments
Deleting a product does not affect contact segments. Contact segments are based on historical activities, so deleting a product does not impact segmentation.
For example: A contact segment of customers who purchased products from brand X in the last 30 days. Contacts will remain in the segment even if the product is deleted from the catalog.
b. Product segments
Deleting products does affect product segments. If a deleted product was part of a product segment, it will be removed from the segment.
2.5. Recommendations for deleting products from Connectif
Before deleting a product, consider the following recommendations:
- Ensure it is a product you will no longer have in your catalog.
- Check that it is not in your web catalog.
- Verify that it is not in the Product Feed if you synchronize your catalog via Feed.
- Remember that the deleted product will no longer appear in content through the "Retrieve Products" node.
- Note that the deleted product will disappear from the product segments in which it is included.
- Even if you re-import a deleted product to your catalog, the associated information such as visits, purchases, etc., will not be restored.
Congratulations!
You have reached the end of the lesson.
Do you have any unresolved questions?
Remember that our Connectif specialists are at your disposal. To contact them, simply open a Support ticket by clicking the blue “Help” button on your Dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
- Product Import, to learn how to manually add items to your catalog.
- Product Sheet, to learn about the tags and categories of your eCommerce products.
- Product Segments, to learn how to manage real-time product groups for use in different strategies.
-
Offer Recommender, to help indecisive customers choose discounted products on the website.