Help your customers find relevant, best-selling or most-visited products and increase your chances of a sale, by using a banner on category pages.
In this article, you'll learn how to create a category page recommender banner.
Objective: Retention.
Difficulty: Beginner.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Recommender on category pages) then click Select and Create.
How it works
To display the banner, we’re going to configure inline web content in the workflow. This will feature the best-selling products and appear on category pages when the contact browses the website.
Workflow configuration
Before configuring your workflow, create the following elements:
— Inline content, to display the products on the website.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On page visit” node
(This node will detect contacts who visit any page with a category).
5. Click (Edit node settings) in the “On page visit” node.
6. Under Configure the included pages, select the "Only pages with categories"checkbox.
7. Click Limitations and uncheck the "Deactivate after triggering" box.
8. Click Update.
If you’d like to learn more about node limitations, click here.
STEP 3. “Fetch products” node
(This node will fetch the best-selling products of the last three months).
9. Click (Edit node settings) in the “Fetch products” node.
10. To select the use cases, drag "Best sellers" to the block on the right and "Most visited products" to the additional use case. Click Next .
11. In Main use case settings, select "12" in the Number of products to fetch.
12. Click +Add another condition and select “Categories” from the dropdown. On the right, select “Imported data” and, after clicking “Select imported data”, choose “On product visit Categories”.
13. Under Select the time period of the visits, select "Most visited in the last three months" and check the "Shuffle the fetched products" box. Click Next .
14. In Additional case settings, select "12" for Number of products to fetch.
15. Click +Add another condition and select “Categories” from the dropdown. On the right, select “Imported data” and, after clicking “Select imported data”, choose “On product visit Categories”.
16. Under Select the time period of the visits, select "Most visited in the last three months" and check the "Shuffle the fetched products" box. Click Next .
17. In Summary, locate the section Number of products to fetch and indicate “12”.
18. Click Complete .
If you want to learn more about the “Fetch products” node, click here.
STEP 4. “Send web content: inline” node
(This node will send inline content with the products obtained in the previous node).
19. Click (Edit node settings) in the “Send web content” node.
20. Select the corresponding inline content and click Next .
21. In Configuration, add the appropriate selector to display the content.
22. In the Variables step, link any variables there may be.
23. Click Complete .
To learn more about inline web content, click here.
Success!
Your workflow for setting up a product banner on category pages is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Post-purchase add-ons, to show products related to the last ones purchased.
- Offer recommender, to display a banner of products with discounts.
- Recommender on product sheet, to show recommended products that are relevant to the one visited in the product sheet.
- Product recommender for undecided customers, to show products related to ones they have visited.