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In Connectif, you can view and analyze detailed statistics of your campaigns and activities through various tools. These statistics allow you to better understand the performance of your marketing actions and optimize your strategies for better results.
How to view statistics and data in Connectif?
Connectif offers several tools to visualize and analyze your data:
1. Welcome Dashboard
The Welcome Dashboard in Connectif provides an overview of your campaigns' performance, showing key metrics in one place. This screen includes a summary of the most relevant statistics for a Store, such as sales attributable to workflows, the highest-performing workflows, or the evolution of the contents used.
Learn how the Welcome Dashboard works in this article.
2. Analytics Dashboards
Analytics Dashboards offers a summary of the most relevant statistics for your Store in the form of predefined panels, to which you can apply filters to easily obtain a detailed view that will help you optimize your marketing strategies.
Learn how Analytics Dashboards work in this article.
3. Data Explorer
Data Explorer allows you to use all the data collected by Connectif to create custom reports, with which you can analyze your sales, measure your campaigns' results, and easily and powerfully search for trends.
Learn how Data Explorer works in this article.
4. Workflows
Workflows in Connectif not only allow you to automate your campaigns but also offer detailed statistics on each workflow's performance, such as open rates, clicks, and conversions.
Within the Workflows area, in the workflow list, locate the workflow you want to review and click on More and Live view.
The option to view statistics only appears in workflows that are active or completed.
Once selected, you can view individual statistics by nodes, as well as "Purchase statistics" of the workflow.
Learn how the Workflows area works in this article.
5. Contents
In the Contents area, you can review the statistics of the different contents in use to evaluate their effectiveness and optimize your content strategies.
For example, in the Web Content area, you can view the statistics of any of your content by clicking on More and Statistics.
Once in that panel, you can find the most relevant statistics of your content and navigate through the different tabs to delve into them.
Learn how Web Content works in this article, and how the Email Editor works in this article.
6. Ecommerce (Purchase Attributions)
In the Ecommerce area, specifically in Purchases, you can see in depth the relationship between a workflow and/or content as a possible source of a purchase. This estimated value allows you to measure or compare the performance of your strategies created in Connectif to improve the conversion rate in sales.
Learn how Purchase Attributions work in this article.
Congratulations!
You have reached the end of the lesson on how to view statistics and data in Connectif.
Do you still have unresolved questions?
Remember that our Connectif specialists are at your disposal. To contact them, simply open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep Learning!
To make the most of your Connectif account, we recommend continuing with the following articles:
- Dashboards (Welcome Screen), to learn how to customize your welcome screen.
- Analytics Dashboards, for a detailed analysis of your campaigns.
- Insights, to gain a deep understanding of your data.
- Workflows, to better understand how workflows work and can be optimized.