When you make a sale, use it as an opportunity to grow your email subscriber base with a popup that appears after the user makes a purchase.
In this article you’ll learn how to create a post-purchase newsletter subscriber acquisition strategy.
Objective: Acquisition.
Difficulty: Beginner.
When to use it: In acquisition campaigns.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Post-purchase newsletter subscription) then click Select and Create.
How it works
To create this strategy, we will configure a popup with a newsletter subscription form that will be shown to the user after they purchase. This content will have a daily limitation to only react to the first purchase of the day.
After submitting the form, users will see another submission confirmation popup and receive an welcome email.
Workflow configuration
STEP 1. "Start" node
(In this node, you’ll set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On purchase” node
(Contacts that make a purchase will be detected in this node).
5. Click (Edit node settings) in the “On purchase” node.
6. Click Limitations and uncheck the "Deactivate after triggering" box.
7. In Temporarily disable after event, add a limitation of “1” Days.
8. Click Update.
If you’d like to learn more about node limitations, click here.
STEP 3. “Check value” node
(This node will check if the contact is subscribed to the newsletter).
9. Click (Edit node settings) of the “Check value” node.
10. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
11. Under Operator, select "Is selected”.
12. Drag the "Literal" value to the block on the right and select "Subscribed".
13. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. First “Send web content: popup” node
(This node will send a popup with the newsletter subscription form).
14. At the junction of this node with the previous one, click on the circle until "No" appears.
15. Click (Edit node settings) in the “Send web content” node.
16. Select the corresponding Popup content and click Next .
17. In this case, check "After a few seconds" and, in "Show when elapsed", type "5" Seconds.
18. In the Variables step, link any variables there may be.
19. Click Complete .
If you want to learn more about Popup web content, click here.
STEP 5. “On form submission” node
(This node will detect the moment when the form is sent).
20. Click (Edit node settings) in the “On form submission” node.
21. Click on "A specific form".
22. Next, select the form you want the workflow to reacted to. In this case, the form displayed in the popup.
23. Click Limitations and uncheck the "Deactivate after triggering" box.
24. Click Update.
STEP 6. Second “Send web content: popup” node
(This node will send a popup to confirm submission of the form).
25. Click (Edit node settings) in the “Send web content” node.
26. Select the corresponding Popup content and click Next .
27. In the Variables step, link any variables there may be.
28. Click Complete .
If you want to learn more about Popup web content, click here.
STEP 7. “Send email” node
(This node will send the email with the welcome to the newsletter message).
29. Click (Edit node settings) in the “Send email” node.
30. Under Limitations, uncheck the "Limit per contact" box.
31. In Settings, select the email you want to send and click Next .
32. In the Send to section, select "Contact".
33. Indicate the "Newsletter" type of email.
34. Configure the parameters section of "Send to contact".
35. Under Google Analytics, click "Enable Google Analytics" then Next .
36. Click Complete .
Success!
Your workflow to set up a post-purchase newsletter acquisition strategy is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Subscription to web push notifications, to capture subscribers to the web push notifications channel.
- Push subscription using browser notification, to attract subscribers to the web push notification channel.
- Double subscription: newsletter and push, to attract subscribers to the newsletter and web push notifications.
- Newsletter subscription form in footer, to capture subscribers to the newsletter from the footer.