Repeat purchase is a goal pursued by every eCommerce business because the more repeat purchases there are, the more revenue is generated by each existing customer. To achieve this, tell your customers about products that are related to those they have previously bought to encourage complementary purchases.
In this article, you’ll learn how to create a post-purchase email with complementary products.
Objective: Reactivation.
Difficulty: Intermediate.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Add-ons after purchase) then click Select and Create.
How it works
To send a post-purchase email with add-on products, we are going to configure a workflow to send a reminder email featuring certain products explicitly related to those purchased to the contacts who previously purchased them.
Workflow configuration
Before configuring your workflow, create the following elements:
— An email, to send the products.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On purchase” node
(Contacts that make a purchase will be detected in this node).
5. Click (Edit node settings) in the “On purchase” node.
6. Click Limitations and uncheck the "Deactivate after triggering" box.
7. In Temporarily disable after event, add a limitation of “1” Days.
8. Click Update.
STEP 3. "Wait" node
(This node will initiate a waiting period before continuing the workflow).
9. At the junction of this node with the previous one, click on the circle until "Yes" appears.
10. Click (Edit node settings) for the “Wait” node.
11. Under Set the time delay, select "A period of time" and enter "14"Days.
12. Click Update.
STEP 4. "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
13. Click (Edit node settings) for the “Has purchased” node.
14. Under Number of purchases made, select "Is greater than" and set "0" purchases.
15. In the next dropdown, select “In the last time interval” and set a value of "14" Days.
16. Click Update.
STEP 5. “Fetch products” node
(This node will fetch the products from the purchased cart with the tag created).
17. Click (Edit node settings) in the “Fetch products” node.
18. To select the use cases, drag Explicitly related to a purchase to the block on the right and click Next .
19. In Main use case settings, select "6" in the Number of products to fetch.
20. Under Select related purchase, select “Internal Purchase ID (On purchase)”.
21. In Summary, locate the Number of products to fetchsection and indicate “6”, uncheck the box "Fill with products until selected limit" and check the box "Exclude products exported by nodes prior to this one".
22. Click Complete .
STEP 5. “Check value” node
(This node will identify if there is at least one product with the tag created).
23. Click (Edit node settings) of the “Check value” node.
24. Drag the "List size" field from "Fetch products" to the block on the left.
25. Next, under Operator, choose "Is greater than".
26. Drag the “Literal” field to the block on the right and set a value of "0".
27. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 8. “Send email” node
(This node will send the reminder email).
28. At the junction of this node with the previous one, click on the circle until "No" appears.
29. Click (Edit node settings) in the “Send email” node.
30. Select the email you want to send and click Next .
31. In the Send to section, select "Contact".
32. Indicate the "Newsletter" type of email.
33. Configure the parameters section of "Send to contact".
34. Under Google Analytics, click "Enable Google Analytics" then Next .
35. Click Complete .
Success!
Your workflow to send a post-purchase email with add-ons is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Monthly best sellers campaign, to send a monthly email with the best selling products of the last month.
- Optimized email campaign, to optimize the way you send out your email campaigns.
- Cross selling, to show users a product banner related to the last products purchased.
- Weekly campaign with personalized product, to send a weekly push notification with a recommended product to all your contacts.