To increase the number of contacts who subscribe to your newsletter, show them an inline form located in the footer when they visit your website.
In this article you’ll learn how to create a newsletter subscriber acquisition strategy in the footer.
Objective: Acquisition.
Difficulty: Beginner.
When to use it: In acquisition campaigns.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Newsletter subscription form in footer) then click Select and Create.
How it works
To create this strategy, we will configure inline content with a subscription form to display in the footer of the website.
After submitting the form, users will be shown a confirmation popup and a welcome email will be sent to them.
Workflow configuration
Before configuring your workflow, create the following elements:
— Inline content, to display the newsletter subscription message.
— A popup, to welcome contacts to the newsletter.
— An email, to send the welcome email.
STEP 1. "Start" node
(In this node, you’ll set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On page visit” node
(This node will detect contacts who visit the website).
5. Click (Edit node settings) in the “On page visit” node.
6. Under Limitations, uncheck the "Deactivate after triggering" box.
7. Click Update.
If you’d like to learn more about node limitations, click here.
STEP 3. First “Send web content: inline” node
(This node will show inline content with the newsletter subscription form).
8. Click (Edit node settings) in the “Send web content” node.
9. Select the corresponding inline content and click Next .
10. In Configuration, add the appropriate selector to display the content.
11. In the Variables step, link any variables there may be.
12. Click Complete .
To learn more about inline web content, click here.
STEP 4. “On form submission” node
(This node will detect the moment when the form is sent).
13. Click (Edit node settings) in the “On form submission” node.
14. Click on A specific form.
15. Next, select the form you want the workflow to react to. In this case, the form shown in the inline content.
16. Click Limitations and uncheck the "Deactivate after triggering" box.
17. In Temporarily disable after event, add a limitation of “1” Day.
18. Click Update.
STEP 5. Second “Send web content: popup” node
(This node will send a popup to confirm submission of the form).
19. Click (Edit node settings) in the “Send web content” node.
20. Select the corresponding Popup content and click Next .
21. In the Variables step, link any variables there may be.
22. Click Complete .
If you want to learn more about Popup web content, click here.
STEP 6. “Send email” node
(This node will send the email with the welcome to the newsletter message).
23. Click (Edit node settings) in the “Send email” node.
24. Under Limitations, uncheck the "Limit per contact" box.
25. In Settings, select the email you want to send and click Next .
26. In the Send to section, select "Contact".
27. Indicate the "Newsletter" type of email.
28. Configure the parameters section of "Send to contact".
29. Under Google Analytics, click "Enable Google Analytics" then Next .
30. Click Complete .
Success!
Your workflow for setting up a newsletter acquisition strategy in the footer is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Newsletter subscription, to attract subscribers to the newsletter.
- Push subscription using browser notification, to attract subscribers to the web push notification channel.
- Double subscription: newsletter and push, to attract subscribers to the newsletter and web push notifications.
- Newsletter subscription with double opt-in, to attract subscribers to the newsletter via a confirmation email.