Notifying customers when a product is back in stock is a great opportunity to recover eCommerce sales. To do this, we can segment contacts who want to be notified when a product they’re interested in is back in stock.
In this article, you'll learn how to create a back in stock alert (part one).
Objective: Acquisition.
Difficulty: Advanced.
When to use it: Any time you want to notify the customer about products in stock.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow (Back in stock alert 1/2) in the search engine, click Select and Create.
How it works
To segment contacts who want to receive a notification the moment a product is available again, we’ll create a slide in where they can subscribe to a notification alert.
Workflow configuration
Before configuring your workflow, create the following elements:
— A static segment, to add contacts who want to be notified about out-of-stock products. In this example, we've called it "Out-of-stock contacts".
— Two custom fields, to save the IDs of up to two products that the contact wants us to notify them about once back in stock. Recommended custom field names: "id-stock-1" and "id-stock-2".
— Two slide ins, one to display the subscription message and one to display the subscription confirmation message.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On product visit" node
(This node will react to a product visit.)
5. Click (Edit node settings) in the "On product visit" node.
6. Click + Add Filter. Set an "Availability" filter, choose "Is equal to" and select "Out of stock".
7. Click + Add Filter. Set a "Unit price" filter, choose "Is greater than" and select a value of "0".
8. In the Limitations tab, uncheck the "Deactivate after triggering" box.
9. Click Update.
STEP 3. First “Check value” node
(This node will identify whether the first custom field created is empty.)
10. Click (Edit node settings) of the “Check value” node.
11. Drag the field created for this first product from Contact to the block on the left.
12. Then under Operator, select "Is empty".
13. Click Update.
STEP 4. Second “Check value” node
(This node will identify if the first custom field is empty, if the product visited does not match the product in the custom field.)
14. At the junction of this node with the previous one, click on the circle until "No" appears.
15. Click (Edit node settings) of the “Check value” node.
16. Drag the "External product ID" field from On visiting a product to the block on the left.
17. Then under Operator", select "Is equal to".
18. Drag the field created for the first product into the Right block.
19. Click Update.
STEP 5. Third “Check value” node
(This node will identify whether the second custom field created is empty.)
20. At the junction of this node with the previous one, click on the circle until "No" appears.
21. Click (Edit node settings) of the “Check value” node.
22. Drag the field created for this second product from "Contact" to the block on the left.
23. Then under Operator, select "Is empty".
24. Click Update.
STEP 6. First "Send web content: slide in" node
(This node will send a registration slide in so that it appears on each out-of-stock product).
25. At the junction of this node with the previous one, click on the circle until "Yes" appears.
26. Click (Edit node settings) in the “Send web content” node.
27. Click on the corresponding slide in content.
If you want to learn more about slide-in web content, click here.
28. Then, in the settings, select when that content should be displayed.
29. Click Update.
STEP 7. “On form submission” node
(This node will react to the submission of the slide in form).
30. Click (Edit node settings) in the “On form submission” node.
31. Click on "A specific form".
32. Next, select the slide in form.
33. Click Update.
STEP 8. Second "Send web content: slide in" node
(A confirmation slide in will be sent by this node after the form has been submitted).
34. Click (Edit node settings) in the “Send web content” node.
35. Click on the corresponding slide in .
36. Click Update.
STEP 9. Fourth “Check value” node
(This node will identify whether the first custom field created is empty.)
37. Click (Edit node settings) of the “Check value” node.
38. Drag the field created for this first product from "Contact" to the block on the left.
39. Then under Operator, select "Is empty".
40. Click Update.
STEP 10. First “Set field” node
(This node will map the product ID to the first custom field.)
41. At the junction of this node with the previous one, click on the circle until "Yes" appears.
42. Click (Edit node settings) for the “Set field” node.
43. Drag the "External product ID" field from "On product visit" to the left block of the first field created to store a product ID.
44. Then, in the central Operator select "Assign".
45. Click Update.
STEP 11. Fifth "Check value" node
(This node will identify whether the second custom field created is empty.)
46. At the junction of this node with the previous check value, click on the circle until "Yes" appears.
47. Click (Edit node settings) of the “Check value” node.
48. Drag the field created for this second product from "Contact" to the block on the left.
49. Then under Operator, select "Is empty".
50. Click Update.
STEP 12. Second “Set field” node
(This node will map the product ID to the second custom field.)
51. At the junction of this node with the previous one, click on the circle until "Yes" appears.
52. Click (Edit node settings) for the “Set field” node.
53. Drag the "External product ID" field from "On product visit" to the left block of the second field created to store a product ID.
54. Then, in the central Operator select "Assign".
55. Click Update.
STEP 13. “Add to segment” node
(This node will add the contact to the previously created segment.)
56. Click (Edit node settings) from the "Add to segment" node.
57. Under Select a segment, choose the previously created segment from the dropdown menu.
58. Click Update.
Success!
Your workflow to segment contacts who want to be notified when a product is back in stock is ready.
To implement the full strategy, continue the steps in the article Back in stock alert 2/2.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Newsletter subscription with double opt-in, to attract subscribers to the newsletter via a confirmation email.
- Discounted product alert 1/2, to subscribe contacts to alerts when products are discounted.
- Discounted product alert 2/2, to notify contacts that they have subscribed to the Discounted product alert.
- Back in stock alert 2/2, to notify the contact that they have subscribed to the out-of-stock product alert.