Black Friday abandoned cart

Identify contacts who have abandoned a cart during the Black Friday period to motivate them to make a purchase, for example by sending them an email with the products they abandoned.

In this article, you'll learn how to segment contacts who abandon their cart during Black Friday.

  

This dynamic plus segment is part of our Last chance to recover abandoned carts and Post-Black Friday retargeting to cart abandoners templates.

Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".

 

Segmentation

This segment groups contacts who have abandoned a cart during the Black Friday period and have not made any purchases. 

Carritos_abandonados_HS-min.png

 

Configuring a dynamic plus segment

STEP 1. Contacts included

FILTER 1. Cart abandonment activities

1. Click "Select field or activity”. When the dropdown opens, select the "Carts" group on the left side and, in the fields on the right, choose "Cart abandonment activities”.

2. In the second dropdown, select "Are more than", and set a value of "0".

3. In the next dropdown, select "Between dates “, and select the Black Friday date range.

Carritos_abandonados_HS_filtro_1-min.png

 

STEP 2. Excluded contacts

FILTER 2. Purchase activities

4. Click Add exclusion group.

5. Click "Select field or activity”. When the dropdown opens, select the "Purchases" group on the left side and, in the Activities on the right, "Purchase activities”.

6. In the second dropdown, select "Are more than", and set a value of "0".

7. In the next dropdown, select "Between dates “, and select the Black Friday date range.

8. Click Save.

Carritos_abandonados_HS_filtro_2-min.png

 

 

Success!
Your segmentation of Black Friday cart abandoners is now ready.

  

Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

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