Identify contacts who are subscribed to the newsletter and belong to the “Lost” segment of the RFM model, to send them a campaign email.
In this article, you’ll learn how to segment customers who are subscribed to the newsletter and belong to the “Lost” segment of the RFM model.
This dynamic plus segment is part of our Lost purchaser reactivation campaign template.
Remember that you can create your dynamic segment from "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment, we will group subscribed contacts that belong to the “Lost” segment of the RFM model
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity". When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status".
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "AND".
FILTER 2. Creation date
4. Click "Select field or activity". When the dropdown menu opens, select the "Value indicators" group on the left and, in the Metrics on the right, "RFM - Segment".
5. In the second dropdown, select "Is equal to" and in the third drop-down select "Lost".
Success!
Your segmentation of subscribed contacts belonging to the "Lost" segment is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
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