“Can’t lose them” segment

Identify contacts that belong to the “Can't lose them” segment of the RFM model and are also subscribed to the newsletter. 

In this article, you'll learn how to segment subscribed customers from the “Can't lose them” segment.

  

This dynamic segment is part of our Automatic reactivation coupon template.

Remember that you can create your dynamic segment from "Contacts > Segments", by clicking Create new segment and selecting "Dynamic Segment".

 

Segmentation

In this segment, we’ll group your contacts who have subscribed to the newsletter and belong to the “Can’t lose them” segment of the RFM model.

No_se_pueden_perder-min.png

 

Configuring a dynamic segment

STEP 1. Contacts included

FILTER 1. Contacts subscribed to the newsletter

1. Click on the dropdown and when it opens select "Newsletter subscription status".

2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.

3. Click "Add another condition”.

No_se_pueden_perder_filtro_1-min.png

 

FILTER 2. RFM contacts - Can't lose them

4. Click on the dropdown and when it opens select "RFM - Segment”.

5. In the second dropdown, choose "Is equal to" and then "Can’t lose them" in the next dropdown that appears.

6. Click "Save".

No_se_pueden_perder_filtro_2-min.png

 

 

Success!
Your segmentation of subscribed customers from the “Can't lose them” segment is now ready.

  

Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

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