30 days since last purchase

Identify contacts who made their last purchase exactly 30 days ago, for example to send them personalized communications to encourage their next purchase.

In this article, you'll learn how to segment customers who haven't purchased for 30 days.

  

This dynamic plus segment is part of our Reactivating dormant shoppers template. Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".

 

Segmentation

In this segment, we will group contacts who are subscribed to the newsletter and whose last purchase was made 30 days ago.  

_ltima_compra_hace_30d__1_-min.png

 

Configuring a dynamic plus segment

STEP 1. Contacts included

FILTER 1. Contacts subscribed to the newsletter

1. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.

2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.

3. On the right, click "And”.

_ltima_compra_hace_30d_filtro_1-min.png

 

FILTER 2. Purchase date is within the last 30 days

4. Click "Select field or activity”. When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.

5. In the second dropdown menu, select "Is in the last, and indicate "30" Days.

_ltima_compra_hace_30d_filtro_2-min.png

 

STEP 2. Excluded contacts

FILTER 3. Purchase date is within the last 29 days

6. Click Add exclusion group.

7. Click "Select field or activity”. When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.

8. In the second dropdown, select "Is in the last", and indicate "29" Days.

9. Click Save.

_ltima_compra_hace_30d_filtro_3-min.png

 

 

Success!
Your segmentation of contacts subscribed to the newsletter who made a purchase 30 days ago is now ready.

  

Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

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