If your eCommerce is developed on BigCommerce, you can synchronize it with your Connectif account in just a few minutes and start collecting interaction data from your website visitors.
In this article, you will learn how to install and configure the Connectif app for BigCommerce.
Difficulty: Low.
When to use it?: When you open your Connectif account.
STEP 1. Installing the app
1. Log in to your BigCommerce account.
2. Go to "Apps > Marketplace" and click the BIGCOMMERCE.COM/APPS button.
3. Search for the Connectif app and click Install.
4. Check the confirmation box and click Confirm.
STEP 2. App Configuration
5. In your BigCommerce account, go to "Apps > My Apps" and click Connectif.
2.1. Configuration to receive product information
(In this section, we explain the configuration options of the Connectif app to collect product information).
6. In the Products tab, choose between collecting the internal BigCommerce ID of the product or the SKU by selecting one of the two options in the selector.
The BigCommerce ID is assigned automatically, while the SKU must be specified when creating your products.
7. In Product Image, define the width and height of the images in your product catalog.
8. In Product Thumbnail, define the width and height of the thumbnails in your product catalog.
2.2. Configuration to notify purchases
(In this section, we explain the configuration options of the Connectif module to collect purchase information).
9. In the Purchases tab, choose whether to notify purchases online or offline.
What is the difference between Using online purchases and Using offline purchases?
- When Using online purchases, the purchase will be registered immediately after the user visits the checkout page.
- When Using offline purchases, the purchase will be registered in Connectif asynchronously when the purchase reaches the specified status.
10. If you choose Offline Purchases, you can select the purchase statuses you want to register as purchases in Connectif. To do this, click the dropdown Select an option and check the boxes corresponding to the statuses you want to register.
Learn how purchase statuses work in BigCommerce in their official documentation.
To make adjustments to purchases, you must disable the tracking selector.
11. Click Save settings.
2.3. Configuration for browsing data collection
(In this section, we explain the configuration options to select the type of Connectif Script and when it will load).
12. In the Data tab, select the browsing data collection mode that best suits your store:
- Essential: Connectif will start collecting data immediately when the page loads.
- Analytics: Connectif will collect data only if the visitor enables the “Analytics” category when setting and accepting their privacy preferences.
- Functional: Connectif will collect data only if the visitor enables the “Functional” category when setting and accepting their privacy preferences.
- Targeting/Advertising: Connectif will collect data only if the visitor enables the “Advertising” category when setting and accepting their privacy preferences.
2.4. Store Configuration
(This section explains the necessary steps to synchronize BigCommerce and Connectif accounts and start collecting real-time interaction data from website visitors with the settings from the previous steps).
13. Go to your Connectif account and navigate to "Store Settings > Integrations > e-Commerce Platforms". Look for BigCommerce and click Edit.
14. Copy the Client ID and Client Secret.
15. Return to the BigCommerce interface and in "Store Configuration > Your Store", paste the codes you just copied from Connectif into their respective fields (Client ID in BigCommerce corresponds to Client ID in Connectif, and Client Secret in BigCommerce corresponds to Client Secret in Connectif).
16. In "Store Configuration > Tracking", enable the Connectif tracking selector to include the Connectif script on your website.
17. Click Save Settings.
Success!
Your Connectif app installation for BigCommerce is ready.
You can ensure the integration was done correctly by following the steps in this article.
Frequently Asked Questions
1. How to set up tracking for a single currency and/or channel
(This section explains what to do if you only want to register browsing data for a specific currency and/or channel).
By default, when setting up the Store (section 2.4), tracking is enabled for all currencies and storefronts (channels) configured in BigCommerce.
If you need more information about using multiple currencies in BigCommerce, refer to their official documentation.
To configure different currencies and/or channels, follow this process:
- In your BigCommerce account, under "Store Configuration > Your Store", enable the Multistore selector.
To make changes to the Store configuration, you will need to temporarily disable Connectif tracking.
- Click Add Store.
- Add the Client ID and the Client Secret as described in step 2.4.
- In the Channel (storefront) dropdown, select the channel you want to track.
- In the Currency dropdown, select the currency you want to track in that storefront using Connectif.
This dropdown will display all storefronts available in BigCommerce, typically used for multiple languages or distinct stores.
For more information about using multiple stores in BigCommerce, refer to their official documentation.
- Click Save Store.
2. How to register a contact's Newsletter Subscription Status
(This section explains how to manage subscription status for BigCommerce contacts using Connectif).
In BigCommerce, registered contacts are stored in a list (available under "Email Marketing > Subscribers"). However, there is no data in the CMS about newsletter subscription status to confirm changes. As such, when contacts unsubscribe, this change is not registered in BigCommerce and therefore not shared with Connectif.
To properly manage newsletter subscription registrations and changes, it is recommended to do so through Connectif. There are several ways to achieve this:
- Integrate BigCommerce's native subscription content as a subscription form in Connectif: learn how to integrate a native web form in Connectif in this article.
- Create a subscription form directly with Connectif: learn how to create a subscription form for your Newsletter in this video.
- Create double opt-in strategies to confirm subscription status through other channels: learn how to create a double opt-in email strategy step-by-step in this article (you can also find the strategy template in your Connectif workflow area).
3. How to recover abandoned carts with the Cart Recovery URL
(This section explains how the Cart Recovery URL works to retrieve items associated with a specific cart).
Through the integration with BigCommerce, a Cart Recovery URL is sent to Connectif. This URL allows you to retrieve items related to a cart and use it in workflows and content.
To obtain the cart recovery URL through a workflow, use the nodes "Get Last Cart" and "On Cart Abandonment", then map the variables in the content to display or send.
- Learn how this URL works across different CMS platforms and how to use it in this article.
Keep Learning!
To fully utilize your Connectif account, we recommend continuing with the following articles:
-
Onboarding, to master our interface.
-
Integrations with external systems, to integrate with Facebook, forms, and webhooks on your site.
-
Integrations via API, to manage events like purchase registrations or contact sign-ups.
- Best Practices for Subscription Capture and Email Sending, to connect with your customers at the right moment in a meaningful way.