Using a countdown clock will help you to create a sense of urgency in campaigns with a time-limited opportunity to purchase a product at a specific price.
In this article, you'll learn how to create a countdown.
Objective: Conversion.
Difficulty: Beginner.
When to use it: In campaigns with an end date such as Black Friday, sales, Christmas, etc.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Countdown) then click Select and Create.
How it works
To show this countdown, we are going to configure a workflow with floating bar web content that appears three seconds after the contact enters the website and does not appear again until a day later.
Workflow configuration
Before configuring your workflow, create the following elements:
— A floating bar, to display the countdown message.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On page visit” node
(This node will detect contacts who visit the website).
5. Click (Edit node settings) in the “On page visit” node.
6. Click on Limitations and select the limitations you want for your strategy.
7. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. "Send web content: Floating Bar" node
(This node will show the floating bar to contacts at the time they visit the website).
8. Click (Edit node settings) in the “Send web content” node.
9. Click on the content you want to display and adapt it to your style. In this case, floating bar content.
10. In this case, check "After a few seconds" and, in "Show when elapsed", type "3" to determine the number of seconds.
11. Click on Limitations and select the limitations you want for your strategy.
12. Click Update.
If you want to learn more about Floating bar web content, click here.
STEP 4. “On opening of web content” node
(This node will detect the moment that the web content is displayed.)
13. Click (Edit node settings) in the “On opening of web content” node.
14. Click One specific content and select the Floating bar content shown in the previous node.
15. In Limitations, one of the fields shown is "Add external limitation", type "1" in the "Day" field for the "On page visit" node.
16. Click Update.
If you want to learn more about node limitations, click here.
Success!
Your workflow to set up a countdown is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Priority sales access, to give early access to sales to specific segment of contacts.
- Weekly campaign with personalized product, to send a weekly push notification with a recommended product to all your contacts.
- Birthday greeting, to send a birthday greeting email.
- Home page recommender, to show the last products visited or recommended products on the website's home page.