Identify contacts who have abandoned a cart during the Black Friday period to motivate them to make a purchase, for example by sending them an email with the products they abandoned.
In this article, you'll learn how to segment contacts who abandon their cart during Black Friday.
This dynamic plus segment is part of our Last chance to recover abandoned carts and Post-Black Friday retargeting to cart abandoners templates.
Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
This segment groups contacts who have abandoned a cart during the Black Friday period and have not made any purchases.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Cart abandonment activities
1. Click "Select field or activity”. When the dropdown opens, select the "Carts" group on the left side and, in the fields on the right, choose "Cart abandonment activities”.
2. In the second dropdown, select "Are more than", and set a value of "0".
3. In the next dropdown, select "Between dates “, and select the Black Friday date range.
STEP 2. Excluded contacts
FILTER 2. Purchase activities
4. Click Add exclusion group.
5. Click "Select field or activity”. When the dropdown opens, select the "Purchases" group on the left side and, in the Activities on the right, "Purchase activities”.
6. In the second dropdown, select "Are more than", and set a value of "0".
7. In the next dropdown, select "Between dates “, and select the Black Friday date range.
8. Click Save.
Success!
Your segmentation of Black Friday cart abandoners is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Price-based cart recovery funnel, to send a sequence of emails based on the price of the cart when it was abandoned.
- Newsletter subscription, to segment according to visits to the website from a Facebook or Instagram campaign.
- Abandoned cart recovery funnel, to send a sequence of push notifications when a user abandons a cart.
- Retargeting, to send an email one day after a contact visits a product.