Abandoned cart recovery is always a priority in eCommerce. You can help drive sales volume by using a sequence of web push notifications to remind users to retrieve the cart they’ve left on your website.
In this article, you'll learn how to create a cart recovery funnel.
Objective: Conversion.
Difficulty: Intermediate.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow (Abandoned cart recovery funnel) in the search engine, then click Select and Create.
How it works
To send reminders via a sequence of web push notifications, we are going to configure a workflow with three web push notifications aimed at contacts who are subscribed to notifications in that channel.
When the contact abandons the cart, they receive a first push notification. After this first sending, we are going to set up two other notifications as a reminder for the user, including wait times and checks to prevent users from receiving messages if they make a purchase before the end of the sequence.
Workflow configuration
Before configuring your workflow, create the following elements:
— Three push notifications, to send abandoned cart messages.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts subscribed to push notifications".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On cart abandonment” node
(This node will detect the cart abandonment).
5. Click (Edit node settings) in the “On cart abandonment” node.
6. Click + Add Filter. In the first dropdown, select “Total price”, in the second dropdown choose “Is greater than” and, in the last field, add “0”.
7. Under Limitations, uncheck the "Deactivate after triggering" box.
8. In Temporarily disable after event, add a limitation of “3” Days.
9. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. First "Show push" node
(This node will send the first push notification of the funnel.)
10. In the “Show push notifications” node, click (Edit node settings).
11. Select the web push you want to send and, under Select expiration date for push notification, choose "Time interval since node execution" and add "10" Hours. Click Next .
12. Under Mappings, add the variables and click Update .
STEP 4. First "Wait" node
(This node will initiate a waiting period before continuing the workflow).
13. Click (Edit node settings) for the “Wait” node.
14. Under Set the time delay, select "A period of time" and enter "1" Day.
15. Click Update.
STEP 5. First "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
16. Click (Edit node settings) for the “Has purchased” node.
17. Under Number of purchases made, select "Is greater than" and set "0" purchases.
18. Under In the last time interval, Interval, set "1" Day.
19. Click Update.
STEP 6. Second "Show push" node
(This node will send the second push notification of the funnel.)
20. In the “Show push notifications” node, click (Edit node settings).
21. Select the web push you want to send and, under Select expiration date for push notification, choose "Time interval since node execution" and add "2" Days. Click Next .
22. In Mappings, add the variables and click Update .
STEP 7. Second "Wait" node
(This node will initiate a waiting period before continuing the workflow).
23. Click (Edit node settings) for the “Wait” node.
24. Under Set the time delay, select "A period of time" and enter "2" Days.
25. Click Update.
STEP 8. Second "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
26. At the junction of this node with the previous one, click on the circle until "No" appears.
27. Click (Edit node settings) for the “Has purchased” node.
28. Under Number of purchases made, select "Is greater than" and set "0" purchases.
29. Under In the last time interval, set "2" Days.
30. Click Update.
STEP 9. Third "Show push" node
(This node will send the last push notification of the funnel.)
31. In the “Show push notifications” node, click (Edit node settings).
32. Select the web push you want to send.
33. In Mappings, add the variables and click Update .
Success!
Your workflow for submitting an abandoned cart recovery funnel is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Remarketing, to send an email one day after a contact visits a product.
- Cart recovery before abandonment for anonymous users, to display a cart popup before the user abandons the website.
- Price-based cart recovery funnel, to send a sequence of emails based on the price of the cart when it was abandoned.
- Cart recovery, to send an abandoned cart email to contacts who abandon a cart on the site.