This makes it easier to obtain missing data from contacts registered on your website, via a floating bar that pops up when they log in.
In this article you’ll learn how to create a data-gathering strategy.
Objective: Acquisition.
Difficulty: Beginner.
When to use it: In data-gathering campaigns.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Get more information about a customer) then click Select and Create.
This strategy does not work with VTEX and Shopify integrations.
How it works
In the workflow, configure a floating bar with the data form to be obtained together with a limitation of 15 days, so that once it is displayed, it does not appear on subsequent pages visited. After submitting the form, the information obtained is stored.
Workflow configuration
Before configuring your workflow, create the following elements:
- A floating bar, to request completion of missing data.
STEP 1. "Start" node
(In this node, you’ll set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. "On login" node
(This node will detect the contacts that log in to the website).
5. Click (Edit node settings) in the “On login” node.
6. Under Limitations, uncheck the "Deactivate after triggering" box.
7. Click Update.
If you’d like to learn more about node limitations, click here.
STEP 3. “Check value” node
(This node will identify if we have the contact's telephone number).
8. Click (Edit node settings) of the “Check value” node.
9. Drag the "Mobile phone" field from "Contact" to the left-hand block.
10. Under Operator, select "Is empty".
11. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. First "Send web content: floating bar" node
(This node will send a floating bar with the newsletter subscription form).
12. At the junction of this node with the previous one, click on the circle until "Yes" appears.
13. Click (Edit node settings) in the “Send web content” node.
14. Select the corresponding Floating bar content and click Next .
15. In the Variables step, link any variables there may be.
16. Click Complete .
If you want to learn more about Floating bar web content, click here.
STEP 5. “On opening of web content” node
(This node will limit the node on login so that it doesn’t react to each visit for 15 days).
17. Click (Edit node settings) in the “On opening of web content” node.
18. Click One specific content and select the Floating bar content shown in the previous node.
19. For Limitations, in the section Add external limitation, choose "On login" from the drop-down menu and, in the next one, "Deactivate for a period". Next, indicate "15" Days.
20. Click Update.
STEP 6. “On form submission” node
(This node will detect the moment when the form is sent).
21. Click (Edit node settings) in the “On form submission” node.
22. Click on A specific form.
23. Next, select the form that should be reacted to. In this case, the form shown in the floating bar.
24. Click on Limitations and check the "Deactivate after triggering" box.
25. Click Update.
STEP 7. “Set field” node
(In this node the contact's phone number will be established in the corresponding field).
26. Click (Edit node settings) for the “Set field” node.
27. Drag the "Phone" field from "On form submission" to the block to the left of the "Mobile phone" field.
28. Under Operator, select "Assign".
29. Click Update.
Success!
Your workflow to set up a data capture strategy using a floating bar is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Subscription to web push notifications, to capture subscribers to the web push notifications channel.
- Optimized email campaign, to optimize the way you send out your email campaigns.
- Cart recovery and newsletter subscription, to send an abandoned cart email to contacts who abandon a cart on the site.
- Sale announcement, to display an ad for your sales.