Increase your sales by showing your contacts inline content with products from the same brands as their last purchase.
In this article, you'll learn how to show inline cross-selling content with the same brands.
Objective: Conversion.
Difficulty: Intermediate.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Same brand cross-selling recommender) then click Select and Create.
How it works
To show inline content with products from the same brands as those purchased last, this strategy detects the moment when contacts visit the website to fetch products of the same brands and show them in the inline content. If the visitor is a contact who hasn't yet made any purchases, it shows the most visited products from the last month.
Workflow configuration
Before configuring your workflow, create the following elements:
— Inline content, to display the products.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On page visit” node
(This node will detect contacts who visit a product).
5. Click (Edit node settings) in the “On page visit” node.
6. Under Limitations, uncheck the "Deactivate after triggering" box.
7. Click Update.
STEP 3. “Fetch purchase information” node
(This node will fetch the purchasedata).
8. Click (Edit node settings) in the “Fetch purchase information” node.
9. In Any purchase choose "Get the item which has the maximum" in the first selector and "Purchase date" in the second.
10. Click Update.
STEP 4. “Fetch products” node
(This node will fetch related products from the same brand as the last products purchased).
11. Click (Edit node settings) in the “Fetch products” node.
12. To select the use cases, drag "Filtered products" to the block on the right and "Most visited products" to the additional use case. Click Next .
13. In Main use case settings, select "10" in Number of products to fetch.
14. Click + Add another condition and select “Brand” from the dropdown. In the second drop-down choose "Is one of". On the right, select "Imported data" and after clicking "Select imported data," choose "Fetch purchase information Product brands."
15. Under Configure the order in which products will be chosen, select "Sort by ascending price" and check the box "Shuffle the fetched products". Click Next .
16. In Additional case settings, select "10" for Number of products to fetch.
17. Click + Add another condition and select “Brand” from the dropdown. In the second drop-down choose "Is one of". On the right, select "Imported data" and after clicking "Select imported data," choose "Fetch purchase information Product brands."
18. Under Select the time period of the visits, choose "Most visited of the last month" and check the "Shuffle the fetched products” box. Click Next .
19. In Summary, locate the section Number of products to fetch and indicate “10”. Then check the box "Exclude products exported by nodes before this one".
20. Click Complete .
STEP 5. “Send web content: inline” node
(This node will send inline content with the products fetched in the previous node).
21. Click (Edit node settings) in the “Send web content” node.
22. Select the corresponding Inline content and click Next.
23. In Settings add the appropriate selector to display the content and click Next .
24. In the Variables step, link any variables there may be.
25. Click Complete .
Success!
Your workflow to show inline cross-selling content with products from the same brands as the last ones purchased is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Home recommender, to show the last products visited or products recommended on the website's homepage.
- Best-seller recommender on product sheet, to show the best-selling products on the product sheet.
- Offer recommender, to display a product banner with offers.
- Reactivation of seasonal buyers, to re-engage customers who last shopped in the coming month of the previous year.