Identify contacts who made a purchase during the 2023 sales period and reactivate them with offers related to their previous purchases.
In this article, you’ll learn how to segment sales shoppers.
This dynamic plus segment is part of our Activating bargain hunters template.
Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
This segment groups contacts who have made a purchase during the 2023 sales period and are subscribed to the newsletter.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity". When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "AND".
FILTER 2. Last purchase date in 2023 sales
4. Click "Select field or activity". When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.
5. In the next dropdown, select "Between dates", and select the 2023 sales date range.
6. Click Save.
Success!
Your 2023 sales shopper segmentation is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Reactivation of seasonal shoppers, to re-engage customers who last shopped in the coming month of the previous year.
- Newsletter subscription, to attract subscribers to the newsletter.
- Abandoned cart recovery funnel, to send a sequence of emails when a user abandons a cart.
- Retargeting, to send an email one day after a contact visits a product.