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The variable format types in email, web content, or push notifications allow you to contextualize and control how data is displayed. This enables you to further personalize each contact's experience, increasing loyalty and conversion for your dynamic content.
Before continuing, we recommend reading the article that explains what a variable is and how to use it in Connectif.
1. Properties
Variables created in Connectif have an assigned format, which determines how the data stored in its corresponding field should be displayed.
In Connectif, there are five types of formats:
- No Format: displays the data exactly as it was assigned, without any formatting. It is typically used to store text data.
By default, variables that do not have a specified format are considered to have no format.
- Number: allows you to define the format in which decimals and thousands are represented and displayed.
- Date: allows you to define the format in which a date is represented: numerically, textually, or in ISO 8601 format.
The ISO 8601 format has a structure like this: year-month-day (yyyy-mm-dd).
- Currency: always represented with two decimal places and accompanied by the currency symbol configured in the store.
Each Connectif account can only have one currency assigned in its settings. This currency can be changed in "Your Connectif account > Settings" under the section Currency for displaying prices.
- Percentage: always represents data with the percentage symbol (%) and allows you to configure whether or not to display decimal places.
- HTML: used to store HTML code that will be interpreted by the browser and displayed in the content.
The HTML format can only be assigned to web content in the variable editing. It cannot be defined during content creation.
When creating a variable, it is possible to define a default value, which will be automatically assigned when there are no values to link from the data source.
If a variable has no value, nothing will be displayed on the screen.
2. How It Is Used in Connectif
2.1. Edit the Format and Default Value of a Variable
You can only modify the data type and format of variables that have already been created in web and email content.
1. Create a new variable from a web or email content. If you have already created it, access it by editing the content in question.
If you want to learn how to create a new variable, check out the article on what a variable is and how to use it in Connectif.
2. In the editor, click on the Variables tab.
3. Click on (Edit).
4. In Default value, add the value you want the variable to acquire when there is no data stored in the corresponding field.
5. In Data type, choose the desired format.
6. Click Accept to save the changes to the variable and Save to save the modifications to the design.
Congratulations!
You have reached the end of the lesson.
Do you have any unresolved questions?
Remember that our Connectif specialists are available to you. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend continuing with the following articles:
- Display personalized products in content, to show products using variables.
- Display discount percentage only when a discount exists in an email, to show the discount percentage only on products that are on sale.
- Advanced variable assignment, to work with additional filters when selecting the data with which to personalize content.
- Predefined variables for personalizing emails and content, to use system variables in your content.