Coupons are a resource that consumers welcome warmly. By sending one by email as a surprise, you’ll help increase sales and even repeat purchases on the part of your current customers.
In this article, you'll learn how to create a bulk email campaign with a coupon.
Objective: Conversion.
Difficulty: Beginner.
When to use it: When you launch a campaign with discount coupons.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account, enter “Workflows Create new workflow”, go to the Create from template section, enter the name of the workflow (Massive coupon sending campaign) in the search engine, click Select and click Create.
How it works
To send a mass email campaign with a coupon, we will configure an email in the workflow that will only be sent to contacts who have subscribed to the newsletter.
Workflow configuration
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing”.
4. Click Update.
STEP 2. “Check value” node
(This node will check if the contact is subscribed to the newsletter).
5. Click (Edit node settings) of the “Check value” node.
6. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
7. Under Operator, select "Is selected”.
8. Drag the "Literal" value to the block on the right and select "Subscribed".
9. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 3. “Assign coupon” node
(This node will fetch the coupon that will be sent in the email).
10. At the junction of this node with the previous one, click on the circle until "Yes" appears.
11. Click (Edit node settings) in the “Assign coupon” node.
12. Select the set of coupons created for this workflow.
13. Click Complete .
STEP 4. “Send email” node
(This node will send the campaign email).
14. Click (Edit node settings) in the “Send email” node.
15. Under Limitations, check the “Limit per contact” box and set a value of "1".
16. Select the email you want to send and click Next .
17. In the Send to section, select "Contact".
18. Indicate the "Newsletter" type of email.
19. Configure the parameters section of "Send to contact".
20. Under Google Analytics, click "Enable Google Analytics" then Next .
21. Click Complete .
Success!
Your workflow for sending a bulk email campaign with a coupon is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Post-purchase satisfaction survey, to find out how satisfied customers are with their purchase.
- Optimized email campaign, to optimize the way you send out your email campaigns.
- Bulk web push notification campaign, to send a push notification to all your contacts.
- Monthly best sellers campaign, to send a monthly email with the best selling products of the last month.