Increase the number of contacts who subscribe to your newsletter by showing them inline content when they visit your site and using the double opt-in technique. With this technique, you’ll avoid adding contacts who have mistakenly provided their email address to your subscriber list, thereby improving deliverability.
In this article, you’ll learn how to create a newsletter subscription popup with the double opt-in technique.
Objective: Acquisition.
Difficulty: Intermediate.
When to use it: In acquisition campaigns.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Newsletter subscription with double opt-in) then click Select and Create.
How it works
To create this strategy, we’ll set up inline content in the workflow with the subscription form, together with a daily limitation so that once it has been displayed, it won’t appear on subsequent pages visited.
After submitting the form, a popup will be displayed indicating that the form has been submitted, and a first confirmation email will be sent to the contact.
Finally, when the contact confirms the subscription, a welcome email will be sent and, on the website, another popup will appear that will also welcome the contact to the newsletter.
Workflow configuration
Before configuring your workflow, create the following elements:
- Inline content, to display the newsletter subscription message.
- Two popups, one to indicate that the confirmation email has been sent and the other to welcome you to the newsletter.
- Two emails, one to send the confirmation email and one to send the welcome email.
STEP 1. "Start" node
(In this node, you’ll set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. First “On page visit” node
(This node will detect contacts who visit the website).
5. Click (Edit node settings) in the “On page visit” node.
6. Click on Limitations and select the limitations you want for your strategy.
7. Click Update.
If you’d like to learn more about node limitations, click here.
STEP 3. “Check value” node
(This node will check if the contact is subscribed to the newsletter).
8. Click (Edit node settings) in the “Check value” node.
9. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
10. Then, in the "Operator" select "Is equal to."
11. Drag the "Literal" value to the block on the right and select "Subscribed".
12. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. First “Send web content: inline” node
(This node will show the inline content you have just created to contacts who are not subscribed to the newsletter when they visit the website).
13. At the junction of this node with the previous one, click on the circle until "No" appears.
20. Click (Edit node settings) in the “Send web content” node.
21. Select the corresponding inline content and click Next.
22. In Configuration add the appropriate selector to display the content.
23. In the Variables step, link any variables there may be.
24. Click Complete .
To learn more about inline web content, click here.
STEP 5. “On form submission” node
(This node will detect the moment when the form is sent).
23. Click (Edit node settings) in the “On form submission” node.
24. Click on A specific form.
25. Next, select the form that should be reacted to. In this case, the form displayed in the popup.
26. Uncheck the box for "Deactivate after triggering".
27. Click Update.
STEP 6. Second “Send web content: popup” node
(In this node a popup will be shown to contacts when they subscribe to the newsletter, to confirm the sending of the form).
28. Click (Edit node settings) in the “Send web content” node.
29. Click on the content you want to display and adapt it to your style. In this case, popup content .
30. Click on Limitations and select the constraints you want for your strategy.
31. Click Update.
STEP 7. “Set field” node
(This node will record the information obtained in the inline form).
32. Click (Edit node settings) for the “Set field” node.
33. Drag the "Name" field from "On form submission" to the block on the left.
34. Then, under "Operator", select "Assign".
35. Click Update.
STEP 8. First “Send email” node
(In this node you’ll send the contact the email with the subscription button to the newsletter).
36. Click (Edit node settings) in the “Send email” node.
37. Under Limitations, uncheck the "Limit per contact" box.
38. In Settings, select the email you want to send and click Next .
39. In the Send to section, select "Contact".
40. Indicate the "Transactional" type of email.
41. Configure the parameters section of "Send to contact".
42. Under Google Analytics, click "Enable Google Analytics" then Next .
43. Click Complete .
STEP 9. “On link click” node
(This node will detect the exact moment the confirmation link is clicked.)
44. Click (Edit node settings) in the “On link click” node.
45. Click One specific email.
46. Next, select the email that should be reacted to. In this case, the email with the confirmation link.
47. Go to the bottom of the settings and, under Select a link, choose the link that confirms the contact's subscription.
48. Under Limitations, in the Temporarily disable after event field, type "1" in the “Day” field.
49. Click Update.
STEP 10. Second “Send email” node
(This node will send the email with the welcome to the newsletter message after confirmation).
50. Click (Edit node settings) in the “Send email” node.
51. Under Limitations, uncheck the "Limit per contact" box.
52. In Settings, select the email you want to send and click Next .
53. In the Send to section, select "Contact".
54. Indicate the "Transactional" type of email.
55. Configure the parameters section of "Send to contact".
56. Under Google Analytics, click "Enable Google Analytics" then Next .
57. Click Complete .
STEP 11. Second “On page visit” node
(This node will detect contacts that arrive on the website after confirming the subscription).
58. Click (Edit node settings) in the “On page visit” node.
59. Under Limitations, uncheck the "Deactivate after triggering" box.
60. Click Update.
STEP 12. Third “Send web content: popup” node
(In this node a popup will be shown to contacts at the moment they visit the website after confirming their subscription to the newsletter).
61. Click (Edit node settings) in the “Send web content” node.
62. Click on the content you want to display and adapt it to your style. In this case, popup content .
63. Click Update.
Success!
Your workflow to create a newsletter subscription popup with the double opt-in technique is ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Newsletter subscription after purchase, to acquire subscribers who have just purchased.
- Double subscription: newsletter and push, to attract subscribers to the newsletter and web push notifications.
- Push subscription using browser notification, to attract subscribers to the web push notification channel.
- ABX test to optimize newsletter subscriptionto compare different popups with subscription forms