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The "On Web Content Click" node, a trigger type, detects clicks on your web content and reacts to them with other actions. This node facilitates the creation of campaigns with a higher degree of personalization and provides more precise segmentation, among other benefits.
How to access?
In your workflows, drag the "On Web Content Click" node from the right menu to the design area. You can access its settings by clicking on (Edit node settings).
Interface
The main interface of the "On Web Content Click" node is composed of 3 blocks:
1. Node Parameters: for editing the node's settings and limitations or checking the exported data.
If you want to learn more about the node limitations, click here.
2. Filter Type: to filter the clicks on the web content that the node will detect.
3. Filter Configuration Options: to configure the filter options, which will vary depending on the selected filter type.
Functionality
Trigger-type nodes activate in real time when they detect that the contact performs an activity on the eCommerce. The "On Web Content Click" node detects clicks on the web content created in Connectif or on links in your eCommerce that include aliases, allowing you to personalize the strategy's reaction based on the contact's interaction with the content.
The "On Web Content Click" node configuration offers the use of 3 types of filters that allow the node's behavior to be adapted to any scenario:
— When clicking on any link of a content type.
— When clicking on a specific link of a content.
— When clicking on a manually specified link.
1. When clicking on any link of a content type
In the Configuration of the "On Web Content Click" node, select as filter (2) "When clicking on any link of a content type".
In the filter configuration options (3), select the type or types of content in which you want to detect when contacts click.
In the "On Web Content Click" nodes, by default, this filter is applied with all content types selected. If you click on any content, it will be deselected.
In our example, the "On Web Content Click" node is configured to detect clicks on any link of all inline content types.
2. When clicking on a specific link of a content
In the Configuration of the "On Web Content Click" node, select as filter (2) "When clicking on a specific link of a content".
In the filter configuration options (3), select the specific content in which you want to detect when contacts click. You can use the filters at the top of the configuration options to help you locate specific content.
If the content has several links, select which ones should trigger the node.
3. When clicking on a manually specified link
In the Configuration of the "On Web Content Click" node, select as filter (2) "When clicking on a manually specified link".
In the filter configuration options (3), you have two different options to define the link or links you want to detect when contacts click.
- Link URL
In the filter configuration options (3), click on Link URL and add the URL you want to detect when contacts click. If you want to detect more than one link, click on Add another link for each additional URL.
In our example, the "On Web Content Click" node is configured to detect, in any type of web content, when contacts click on the specified link.
- Link Alias
In the filter configuration options (3), click on Link Alias and add the alias of the links you want to detect when contacts click. If you want to detect more than one alias, click on Add another alias for each additional value.
If you want to learn more about the link alias attribute, click here.
In our example, the "On Web Content Click" node is configured to detect, in any type of web content, when contacts click on any link that contains one of the 3 aliases used to redirect to the Outlet.
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Do you have unresolved questions?
Remember that you have access to our Connectif specialists. To contact them, simply open a support ticket by clicking on the blue "Help" button on your dashboard.
Keep Learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
- Recommender for indecisive users, to display recommendations to indecisive contacts and react to the clicks they make.
- Discounted product alert, to notify contacts that a product they previously subscribed to through an inline is on sale.
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Detect and react to web links created outside of Connectif, to react to clicks on links in content that is not part of Connectif.
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Types of workflows and their characteristics, to learn more about the operation of reactive strategies that make use of trigger nodes.