Video is one of the best types of content for driving eCommerce conversions. By adding a video offering relevant information on your website, you’ll help contacts during the purchase process and increase the chances of closing a transaction.
In this article you’ll learn how to embed a video on your website.
Objective: Retention.
Difficulty: Beginner.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the workflow name in the search engine (Insert video), click on Select and Create.
How it works
To show the video in your eCommerce, we will configure inline content in the workflow that will show the contacts the video we want in the indicated place.
Workflow configuration
Before configuring your workflow, create the following elements:
— Inline content, to display the video on the web.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On page visit” node
(This node will detect contacts who visit any page).
5. Click (Edit node settings) in the “On page visit” node.
6. Under Limitations, uncheck the "Deactivate after triggering" box.
7. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. “Send web content: inline” node
(This node will send inline content with the video we want to show).
8. Click (Edit node settings) in the “Send web content” node.
9. Select the corresponding inline content and click Next .
10. In Configuration, add the appropriate selector to display the content.
11. In the Variables step, link any variables there may be.
12. Click Complete .
To learn more about inline web content, click here.
Success!
Your workflow for displaying inline content with a video is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Home page recommender, to show the last visited products on the home page.
- Recommender on product sheet, to show recommended products that are relevant to the one visited in the product page.
- Offer recommender, to display a banner of products with discounts.
- Recommenders on category pages, to display inline content with recommended products on category pages.