Email is a basic element of our communications with the customers who visit our website or eCommerce that, if used well, allows us to increase sales and traffic. By automating this type of campaign to periodically send a series of products to newsletter subscribers, you can save time and maximize your profits.
In this article you’ll learn how to create a monthly bestsellers campaign.
Objective: Conversion.
Difficulty: Beginner.
When to use it: In automated newsletter campaigns.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow (Monthly Bestsellers campaign) in the search engine then click Select and Create.
How it works
To send an automated product campaign to contacts, we’re going to configure a workflow with an email to be sent only to contacts who are subscribed to the newsletter.
Workflow configuration
Before configuring your workflow, create the following elements:
— An email, to send the weekly products.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing”.
4. Click Update.
STEP 2. “Schedule” node
(This node will re-enter contacts into the workflow.)
5. Click (Edit node settings) for the “Schedule” node.
6. Select how frequently you want it to repeat, in this case "Monthly", then select "Every month" and the day of the week, for this example, "Day 1".
7. Under At this time of day select the time and time zone, in this case, "10:00" and "Europe/Madrid".
8. Click Update.
STEP 3. “Check value” node
(This node will check if the contact is subscribed to the newsletter).
9. Click (Edit node settings) of the “Check value” node.
10. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
11. Under Operator, select "Is selected”.
12. Drag the "Literal" value to the block on the right and select "Subscribed".
13. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. “Fetch products” node
(This node will fetch the last products visited by the contact).
14. At the junction of this node with the "Check value" node, click on the circle until "Yes" appears.
15. Click (Edit node settings) in the “Fetch products” node.
16. To select the use cases, drag "Best sellers" to the block on the right and "Most visited products" to the additional use case. Click Next .
17. In Main use case settings, select "9" in the Number of products to fetch.
18. Under Select the time period of the visits, choose "Best sellers in the last month" and check the "Shuffle the fetched products" box. Click Next .
19. In Additional case settings, select "12" for Number of products to fetch.
20. Under Select the time period of the visits, choose "Most visited in the last month" and click Next .
21. In Summary, locate the section Number of products to fetch and indicate "12" in Number of products to fetch.
22. Click Complete .
If you want to learn more about the “Fetch products” node, click here.
STEP 5. “Send email” node
(This node will send the campaign email).
23. At the junction of this node with the previous one, click on the circle until "Yes" appears.
24. Click (Edit node settings) in the “Send email” node.
25. Under Limitations, uncheck the "Limit per contact" box.
26. In Settings, select the email you want to send and click Next .
27. In the Send to section, select "Contact".
28. Indicate the "Newsletter" type of email.
29. Configure the parameters section of "Send to contact".
30. Under Google Analytics, click "Enable Google Analytics" then Next .
31. Click Complete .
Success!
Your workflow for sending an automated monthly bestsellers campaign is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Weekly recommended products campaign, to send a weekly newsletter with recommended products to all your contacts.
- Bulk email campaign, to send a newsletter to all your contacts.
- Cart recovery, to send an abandoned cart email to contacts who abandon a cart on the site.
- Bulk coupon campaign, to send a coupon to all your contacts.