Take advantage of paid media campaign traffic to segment contacts and target them with time-sensitive actions that increase your sales.
In this article, you'll learn how to create purchase urgency for a paid media campaign.
Objective: Conversion.
Difficulty: Intermediate.
When to use it: In any paid media campaign.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Purchase urgency for paid media campaign) then click Select and click Create.
How it works
To create urgency, we’ll configure slide-in web content in the workflow that shows a time-sensitive message if the contact has accessed the product via a particular paid media campaign. In addition, the contact will be added to a static segment to be identified.
If they haven't made a purchase within an hour, a reminder push notification is sent.
Workflow configuration
Before configuring your workflow, create the following elements:
— A static segment, to add the contacts that arrive via the ad or campaign.
— A slide in, to show the urgency message.
— A push notification, to send a second urgency message.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On product visit” node
(This node will detect contacts who visit any product).
5. Click (Edit node settings) in the "On product visit" node.
6. Click on Add filter, select "Unit price" in the first drop-down menu and in the second "Is greater than" and set a value of" 0”.
7. Under Limitations, uncheck the "Deactivate after triggering" box.
8. In Temporarily disable after event, add a limitation of “30” Minutes.
9. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. First “Check value” node
(This node will identify if the contact has accessed the website via a specific paid media campaign).
10. Click (Edit node settings) of the “Check value” node.
11. Drag the "Page URL" field from "On page visit" to the block on the left.
12. Under Operator, select "Contains”.
13. Drag the "Literal" field to the block on the right and add the parameter of the campaign you want to segment.
14. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. “Add to segment” node
(This node will add contacts to the segment created for this campaign).
15. At the junction of this node with the previous one, click on the circle until "Yes" appears.
16. Click (Edit node settings) in the "Add to segment" node.
17. Under Select a segment, choose the segment to add the contact to.
18. Click Update.
STEP 5. “Send web content: slide in” node
(This node will send a slide in with the emergency message).
19. At the junction of this node with the previous one, click on the circle until "Yes" appears.
20. Click (Edit node settings) in the “Send web content” node.
21. Select the corresponding Slide-in and click Next .
22. In this case, check "After a few seconds" and, in "Show when elapsed", type "2" Seconds.
23. In the Variables step, link any variables there may be.
24. Click Complete .
To learn more about Slide-in web content, click here.
STEP 6. “On opening of web content” node
(In this node, the on page visit node will be limited so that it doesn’t react to each visit for one day).
25. Click (Edit node settings) in the “On opening of web content” node.
26. Click One specific content and select the “Slide-in” content shown in the previous node.
27. For Limitations, in the section Add external limitation, choose "On page visit" from the drop-down menu and, in the next one, "Deactivate for a period". Next, indicate "1" Day.
28. Click Update.
STEP 7. "Wait" node
(This node will initiate a waiting period before continuing the workflow).
29. Click (Edit node settings) for the “Wait” node.
30. Under Set the time delay, select "A period of time" and enter "1" Hour.
31. Click Update.
STEP 8. "Has purchased" node
(This node will identify if the contact has made a purchase during the waiting period).
32. Click (Edit node settings) for the “Has purchased” node.
33. Under Number of purchases made, select "Is greater than" and set "0" purchases.
34. In the next dropdown, select "In the last time interval" and set a value of "1" Day.
35. Click on + Add condition and select “external product ID” from the dropdown menu. In the operator, choose "Is equal to." On the right, select “Imported data” and, after clicking on “Select an imported data”, choose “On product visit external product ID”.
36. Click Update.
STEP 9. Second “Check value” node
(This node will identify if the contact is subscribed to push notifications).
37. Click (Edit node settings) of the “Check value” node.
38. Drag the "Has push subscriptions" field from "Contact" to the left block.
39. Under Operator, select "Is equal to".
40. Drag the "Literal" field to the block on the right and activate the "Yes” box.
41. Click Update.
STEP 10. “Show push notifications” node
(This node will send a welcome push notification).
42. At the junction of this node with the previous one, click on the circle until "Yes" appears.
43. In the “Show push notifications” node, click (Edit node settings).
44. Select the web push you want to send and click Next .
45. In Mappings, click Finish .
Success!
Your workflow to create urgency for products when users come from a paid media campaign is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Subscription to web push notifications, to capture subscribers to the web push notifications channel.
- Weekly campaign with personalized product, to send a weekly push notification with a recommended product to all your contacts.
- Push subscription with browser notification, to attract subscribers to the web push notification channel.
- Segmentation by paid media campaigns, to segment contacts that visit the website from a paid media campaign.