Communicate effectively about new offers on your website according to the type of device, to increase sales volume during the offer period.
In this article, you'll learn how to create an optimized sales announcement for mobile and desktop.
Objective: Conversion.
Difficulty: Beginner.
When to use it: In any sales campaign.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Announcement of new offers by device) then click Select and click Create.
How it works
To show the new offer message, we are going to configure a workflow with popup-type web content that appears on any page when the contact visits the website. This popup will differ according to whether the contact visits the web via mobile or desktop
Workflow configuration
Before configuring your workflow, create the following elements:
— Two popups, one to show the mobile version and one for the desktop version.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On page visit” node
(This node will detect contacts who visit any page from desktop).
5. Click (Edit node settings) in the “On page visit” node.
6. Under Limitations, uncheck the "Deactivate after triggering" box.
7. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. “Check value” node
(This node will identify if the contact is visiting the mobile website).
8. Click (Edit node settings) of the “Check value” node.
9. Drag the "Is mobile" field from "On page visit" to the block on the left.
10. Under Operator, select "Is equal to".
11. Drag the "Literal" field to the block on the right and activate the "Yes” box.
12. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. First “Send web content: popup” node
(This node will send a popup with the announcement of new offers adapted to mobile).
13. At the junction of this node with the previous one, click on the circle until "Yes" appears.
14. Click (Edit node settings) in the “Send web content” node.
15. Select the corresponding Popup content and click Next .
16. In this case, check "After a few seconds" and, in "Show when elapsed", type "2" Seconds.
17. In the Variables step, link any variables there may be.
18. Click Complete .
If you want to learn more about Popup web content, click here.
STEP 5. First "On opening of web content" node
(This node will limit the on page visit node so that it doesn’t react to every visit of the same contact for a day).
19. Click (Edit node settings) in the “On opening of web content” node.
20. Click "One specific content" and select the Popup content shown in the previous node.
21. For Limitations, in the section Add external limitation, choose "On page visit" from the drop-down menu and, in the next one, "Deactivate for a period". Next, indicate "1" Day.
22. Click Update.
STEP 6. Second “Send web content: popup” node
(This node will send a popup with the new offer announcement designed for desktop).
23. At the junction of this node with the previous one, click on the circle until "No" appears.
24. Click (Edit node settings) in the “Send web content” node.
25. Select the corresponding Popup content and click Next .
26. In this case, check "After a few seconds" and, in "Show when elapsed", type "2" Seconds.
27. In the Variables step, link any variables there may be.
28. Click Complete .
STEP 7. Second "On opening of web content" node
(This node will limit the on page visit node so that it doesn’t react to every visit of the same contact for a day).
29. Click (Edit node settings) in the “On opening of web content” node.
30. Click "One specific content" and select the Popup content shown in the previous node.
31. For Limitations, in the section Add external limitation, choose "On page visit" from the drop-down menu and, in the next one, "Deactivate for a period". Next, indicate "1" Day.
32. Click Update.
Success!
Your workflow for setting up an announcement of new offers by device is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Countdown, to display a countdown.
- Cart recovery, to send an abandoned cart email to contacts who abandon a cart on the site.
- Monthly recovery of abandoned carts, to recover the previous month’s abandoned carts on the 1st of each month.
- Newsletter subscription after purchase, to acquire subscribers who have just purchased.