Identifies contacts who made their last purchase almost a year ago in the month that is about to start, for example to send a discount coupon to encourage them to make their next purchase.
In this article, you’ll learn how to segment annual shoppers.
Remember that you can create your dynamic segment from "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment, we will group together contacts who are subscribed to the newsletter and whose last purchase was made a year ago, in the same month as the one about to begin.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "And".
FILTER 2. Date of purchase is within the last 365 days
4. Click "Select field or activity”. When the dropdown opens, select the "Purchases" group on the left side and, in the Metrics on the right, "Date of last purchase".
5. In the second dropdown, select "Is in the last, and indicate "365" Days.
STEP 2. Excluded contacts
FILTER 3. Date of purchase is in the last 334 days
6. Click Add exclusion group.
7. Click "Select field or activity”. When the dropdown opens, select the "Purchases" group on the left side and, in the Metrics on the right, "Date of last purchase".
8. In the second dropdown, select "Is in the last", and indicate "334" Days.
9. Click Save.
Success!
Your segmentation by last purchase made in the coming month is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Segmentation by paid media campaigns, to segment contacts that visit the website from a paid media campaign.
- Restock reminder after purchase, to send a reminder to restock a product at the time of purchase.
- Segmentation by lead scoring on the website, to create segments according to the lead scoring method.
- Retargeting, to send an email one day after a contact visits a product.