High RFM

Identify contacts who belong to the groups with the highest strategic value for sending personalized communications, for example an email featuring more expensive products than those previously purchased.

In this article you’ll learn how to segment customers with a high RFM value.

  

Remember that you can create your dynamic plus segment from "Contacts > Segments", by clicking Create new segment and selecting "Dynamic plus segment".

 

Segmentation

In this segment we’ll include contacts who are subscribed to the newsletter and belong to groups with the highest strategic value for eCommerce.  

RFM_-_Alto-min.png

 

Configuring a dynamic plus segment

STEP 1. Contacts included

FILTER 1. Contacts subscribed to the newsletter

1. Click "Select field or activity." When the dropdown menu opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status."

2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.

3. Click "And".

RFM_-_Alto_Filtro_1-min.png

 

FILTER 2. RFM - Segment

5. Click "Select field or activity." When the dropdown menu opens, select the "Value indicators" group on the left and, in the Metrics on the right, "RFM - Segment".

6. In the second dropdown menu, select "Is included in", and choose "Champions" and " Loyal Customers "

RFM_-_Alto_Filtro_2-min.png

 

 

 

Success!
Your High RFM segmentation is now ready.

  

Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

To make the most of your Connectif account, we recommend reading these articles next:

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